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March 30 – April 1, 2022 | Nashville — Early Bird pricing ends December 10, 2021. Sign up today!


Restaurant Strategy and Execution in a Post-Covid World: The Evolution of Store Management, Footprint, and Technology to Meet the New Reality

Beto Guajardo, the president of Focus Brands International, will share his personal and professional lessons in business growth, innovation and leadership. He will provide concrete takeaways on how to partner with stakeholders, prioritize what matters and stay close to the customer. Beto will speak about ways to implement changes that positively impact the business in constrained operating environments and competitive marketplaces.


Beto Guajardo | President | Focus Brands International

Beto Guajardo was named President of Focus Brands International in early 2020. Beto brings extensive global experience in corporate and brand strategy, new business development, mergers and acquisitions and organizational structure. Over the past three decades, his career has spanned a broad spectrum of industries, including management consulting, global retail, automotive, energy, consumer packaged goods, and media and entertainment. Beto joined Focus Brands from Starbucks Coffee, where he served as Senior Vice President, Global Strategy. Beto built the Global Strategy team that was responsible for developing the company’s five-year strategic plan and operated as a coordinating body, creating and implementing strategies to succeed corporate goals. His teams worked extensively on executing Starbucks Delivery, acquiring technology to power Starbucks CRM, and developing new go-to-market processes to streamline store development innovation.


Daniel Brookes | Visual Retail Segment Marketing Manager | Intel Corporation

Speaker bio coming soon!

session sponsor