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August 10-12, 2021 | Atlanta – It’s not too late! Registration is open until August 6. Sign up today!

GENERAL SESSION / THURSDAY / AUGUST 12, 2021 / 9:00 AM

Brain Exchange

The Brain Exchange breaks attendees into small groups to discuss some of the most pressing issues facing restaurant operators today. These informal group discussions allow attendees to learn from one another’s mistakes and successes.

Brain Exchange Topics:

CONTROLLING COSTS | Sponsored by MarketMan
DELIVERY | Sponsored by Restaurant365

As more regions open to allow for dine-in business, it’s important that restaurant owners and operators continue to meet consumer demand for takeout and delivery. We’ll examine the impact of delivery on the restaurant industry’s financial health, consider the financial and operational factors that play into this business-altering decision, and identify essential practices to help protect profitability.

DRIVING VISITS & SALES | Sponsored by GroundTruth

Hungry to resume business as usual? Restaurants leaned on a mix of trusted tech and new, innovative solutions to provide diners with à la carte dining options over the past year. Now, more than ever, understanding your key audiences and uncovering potential prospects will be critical to driving visits, conquesting competitors, and increasing sales for your brand with impactful marketing campaigns.

EMPLOYEE EXPERIENCE | Sponsored by UKG

Now more than ever your employees are your most valued asset and it’s crucial to make sure they have the best experience possible. In this session, learn and discuss the tools you can give your employees to help drive their own success and create meaningful and connected work experiences.

FRANCHISEE MARKETING ENGAGEMENT | Sponsored by Vya

What if you applied your marketing expertise toward engaging franchisees in marketing? How would you segment your franchisees? How would you reach them? If you were an agency, what marketing services would you sell your franchisees? Join us as we get our creative juices flowing to tackle this age-old challenge!

GUEST EXPERIENCE | Sponsored by DTiQ

The experience your guests have at your locations is fast becoming the top factor in driving their choice of where to eat, and their continued loyalty. More than price or menu items. Learn how to monitor, address and improve every metric of your guest experience, even those that seem immeasurable.

LABOR | Sponsored by Workstream
LOYALTY | Sponsored by Chatmeter

Study after study reveals that a restaurant’s loyalty members visit more frequently and spend more than customers not belonging to such platforms. But in a world where nearly every restaurant has similar offerings, how do you get customers to use your app? Join us to find out.

OMNICHANNEL/CATERING | Sponsored by ItsaCheckmate

While catering has always been a great way to increase sales, it took a backseat during the pandemic while offices were closed and parties were canceled. With people finally returning to work and getting back to socializing, however, it’s top of mind. Join us to discuss the latest trends in catering as well as how to provide customers with a seamless ordering experience. Omnichannel restaurants aim to integrate many technologies into their POS systems to give their customers more outlets to order and the brand a multi-channel selling strategy.

session sponsors

winmark
CATERING

While catering has always been a great way to increase sales, it took a backseat during the pandemic while offices were closed and parties were canceled. With people finally returning to work and getting back to socializing, however, it’s top of mind. Join us to discuss the latest trends in catering as well as to swap ideas on how to make it a solid part of your off-premise sales strategy.

The Brain Exchange breaks attendees into small groups to discuss some of the most pressing issues facing restaurant operators today. These informal group discussions allow attendees to learn from one another’s mistakes and successes.

Brain Exchange Topics:
CATERING
CONTROLLING COSTS | Sponsored by MarketMan
DELIVERY | Sponsored by Restaurant365
 DRIVING TRAFFIC | Sponsored by GroundTruth
EMPLOYEE EXPERIENCE | Sponsored by UKG
• FRANCHISEE MARKETING ENGAGEMENT | Sponsored by Vya
 GUEST EXPERIENCE | Sponsored by DTiQ
 LOYALTY
OMNICHANNEL ORDERING | Sponsored by ItsaCheckmate

FRANCHISING | What are the pros and cons of going outside your home market?

Facilitor: Name | Title | Winmark Franchise Partners

Description

winmark

Brain Exchange Topics:
 CUSTOMER EXPERIENCE | Does yours measure up? Sponsored by: LSI Industries
• DATA ANALYTICS | Do you understand your KPIs? Sponsored by: Acrelec America
• DELIVERY | Integrating operations and technology Sponsored by: Checkmate
• FRANCHISING | What is the most intelligent path to growth and what are the most common obstacles you will face to get there? Sponsored by: Winmark Franchise Partners
• KITCHEN OPS | Benefits of decreasing your restaurant building footprint Sponsored by: Polar King
• MARKETING | Are you spending too little or too much? Sponsored by: Oracle Food & Beverage
• MENU TRENDS & FOOD SAFETY | What will your customers demand in 2020 and beyond? Sponsored by: Controlant
• MOBILE | Are you providing the right platforms for your customers? Sponsored by Forter

FRANCHISING | What are the pros and cons of going outside your home market?

Facilitor: Name | Title | Winmark Franchise Partners

Description