BREAKOUT SESSION / TUESDAY / MARCH 17, 2020 / 1:15 PM
Cannabis-Infused Cauliflower Crust with Vegan Cheese: Wait, is that a Thing?
If you haven’t heard of Cannabis-Infused Cauliflower Crust with Vegan Cheese, don’t worry, it’s not a new menu trend. We made it up, but would you be surprised if it were all the rage? Customers’ obsession with trying the newest craze [think CBD] before everyone else is forcing chefs to add dramatic flares to the menu, but when is it too much?
This session will explore the latest menu trends and when or if brands should implement them.
Michael Mohammed | CEO | Chronic Tacos
Michael Mohammed is the Chief Executive Officer and President at Chronic Tacos Enterprises Inc. where he oversees the strategic vision of the fast-casual Mexican restaurant brand. Michael is extremely passionate about the Chronic Tacos brand, purpose and commitment to living the #tacolife. Encompassing authentic, 3rd generation recipes and the individuality of each customer, Chronic Tacos has established itself as a bold force in the restaurant industry. Michael has since led the development of Chronic Tacos into over 60 locations across the United States, Canada and Japan. Combining his business experience and entrepreneurial spirit, Michael continues to pilot the brand to success and rapid growth.
Jamie Powell | VP Menu Design & Development | Burgerville
Speaker bio coming soon!
David Ponce | CMO | Wings Etc.
David Poncé started his career as a high school teacher: speech, drama, debate, creative writing. He transitioned from teaching creative writers into becoming an ad agency writer/creative director. Eventually, David moved from the ad agency side to the client side, working with a wide range of small to mid-sized companies: from startup franchisors in need of essential brand definition and development to established/maturing franchise companies with over 1200 units operating. David has helped franchisors and franchisees succeed on a continually-shifting marketing and advertising landscape. In his current position, he creates/manages projects for system-wide consumer marketing, franchisee/local store marketing and franchise development.
Bradley Voreis | VP of Strategic Marketing | Scorpion
Brad Voreis is Vice President of Strategic Marketing at Scorpion, where he focuses on maximizing clients’ overall web presence by helping them achieve their digital marketing goals. His unique background provides the insights needed to create and implement custom digital marketing solutions and tailored advertising campaigns for a diverse set of franchise systems. Prior to joining Scorpion, he served as the Vice President of Operations for Glass Doctor, a NeighborlyTM company (formerly The Dwyer Group) where he oversaw their North American operations as well as their digital initiatives. Prior to joining Neighborly, Brad was a Glass Doctor Franchisee in the Dallas-Fort Worth Metroplex where he achieved consistent double-digit annual sales growth.