BREAKOUT SESSION / WEDNESDAY / MARCH 18, 2020 / 11:00 AM
Connect, Diversify, Differentiate: What Restaurants Can Learn From Retail
Competition for customer dollars is steeper than ever as brands are not only going head to head with one another but also with grocery stores, gas stations and subscription meal services.
While these nontraditional restaurant experiences are a threat, especially by catering to those trying to maintain a certain type of diet, brands can learn a lot from them.
Executives in this session will share how they are offering innovative products and customer experiences to beat these trespassers at their own games.
James Walker | SVP, Restaurants | Nathan’s Famous
James Walker, CFE, is a top restaurant industry expert with a specialty in rebranding and repositioning iconic American comfort food brands. James is an industry-leading authority in restaurant technology and delivery channels, and he specializes in mergers & acquisitions, domestic and international development, operations, franchising, and new product development. With more than 30 years of broad based, senior level, management experience in the hospitality and retail industries, James has served as President, Chief Development Officer, as well as in Senior Operations and New Product Development positions, for brands such as Baja Fresh, Cinnabon, Johnny Rockets and Subway. He has conducted business in more than 65 international markets.
Jodie Conrad | VP of Marketing | Fazoli’s
Jodie Conrad leads Marketing and Culinary functions at Fazoli’s – including advertising, field marketing, consumer insights, off-premise business development, public relations, and new product development and testing. Prior to joining Fazoli’s, Jodie was with The Wendy’s Company as a Director of Brand Marketing, and has also served as Director of Marketing for Donatos Pizza, Customer Marketing Manager for The Coca-Cola Company and Brand Manager for the Pillsbury Company. She has a BBA in Finance and an MBA from Ohio University. In addition to her work, Jodie is an avid reader and enjoys cooking and entertaining friends and family.
David Ponce | CMO | Wings Etc.
David Poncé started his career as a high school teacher: speech, drama, debate, creative writing. He transitioned from teaching creative writers into becoming an ad agency writer/creative director. Eventually, David moved from the ad agency side to the client side, working with a wide range of small to mid-sized companies: from startup franchisors in need of essential brand definition and development to established/maturing franchise companies with over 1200 units operating. David has helped franchisors and franchisees succeed on a continually-shifting marketing and advertising landscape. In his current position, he creates/manages projects for system-wide consumer marketing, franchisee/local store marketing and franchise development.
Courtney Cotrupe | CEO | Partners + Napier
Speaker bio coming soon!