BREAKOUT SESSION / TUESDAY / MARCH 17, 2020 / 9:30 AM
Defending Your Turf: How to Beat all the Non-Restaurant Competition Stealing Your Customers
Competition for customer dollars is steeper than ever as brands are not only going head to head with one another but also with grocery stores, gas stations and subscription meal services.
While these nontraditional restaurant experiences are a threat, especially by catering to those trying to maintain a certain type of diet, brands can learn a lot from them.
Executives in this session will share how they are offering innovative products and customer experiences to beat these trespassers at their own games.
Jacob Brewer | Sr. Director, Restaurant Excellence | CKE Restaurants Holdings
As Senior Director of Ops Innovation at CKE Restaurants, Inc. (Carl’s Jr. and Hardee’s), Jacob Brewer leads the Operations team across commercialization, testing, packaging, equipment and labor to develop strategic, efficient solutions for CKE’s restaurants. Prior to joining CKE, Jacob was the business owner of the Food Service group at the Kroger Co., focusing on strategically bringing food service brands across the Kroger banners as well as improving labor efficiencies, customer experience and customer journey. He has additional in-depth experience in international QSR operations strategy, operations, sustainability, and innovation during a 7 year tenure with Yum! Brands.
Jodie Conrad | VP of Marketing | Fazoli’s
Jodie Conrad leads Marketing and Culinary functions at Fazoli’s – including advertising, field marketing, consumer insights, off-premise business development, public relations, and new product development and testing. Prior to joining Fazoli’s, Jodie was with The Wendy’s Company as a Director of Brand Marketing, and has also served as Director of Marketing for Donatos Pizza, Customer Marketing Manager for The Coca-Cola Company and Brand Manager for the Pillsbury Company. She has a BBA in Finance and an MBA from Ohio University. In addition to her work, Jodie is an avid reader and enjoys cooking and entertaining friends and family.
David Ponce | CMO | Wings Etc.
David Poncé started his career as a high school teacher: speech, drama, debate, creative writing. He transitioned from teaching creative writers into becoming an ad agency writer/creative director. Eventually, David moved from the ad agency side to the client side, working with a wide range of small to mid-sized companies: from startup franchisors in need of essential brand definition and development to established/maturing franchise companies with over 1200 units operating. David has helped franchisors and franchisees succeed on a continually-shifting marketing and advertising landscape. In his current position, he creates/manages projects for system-wide consumer marketing, franchisee/local store marketing and franchise development.
Bradley Voreis | VP of Strategic Marketing | Scorpion
Brad Voreis is Vice President of Strategic Marketing at Scorpion, where he focuses on maximizing clients’ overall web presence by helping them achieve their digital marketing goals. His unique background provides the insights needed to create and implement custom digital marketing solutions and tailored advertising campaigns for a diverse set of franchise systems. Prior to joining Scorpion, he served as the Vice President of Operations for Glass Doctor, a NeighborlyTM company (formerly The Dwyer Group) where he oversaw their North American operations as well as their digital initiatives. Prior to joining Neighborly, Brad was a Glass Doctor Franchisee in the Dallas-Fort Worth Metroplex where he achieved consistent double-digit annual sales growth.