BREAKOUT SESSION / TUESDAY / MARCH 17, 2020 / 2:30 PM
Don’t Unfollow Me: Protecting Your Social Game from Getting ‘Facebooked’
If your social media engagement is down, you are not alone. Recent data shows a significant drop in customer engagement on business Instagram accounts.
And, if you remember, that’s how it all went downhill for Facebook business profiles. Customers caught on quickly to corporate profiles and eventually filtered them out in favor of seeing their friends’ posts. That lead to equaled fewer impressions for restaurants which resulted in lower traffic. To stop that vicious cycle, brands were forced to focus more on paid ads guaranteeing that customers would take notice.
Some believe Instagram is heading toward the same fate, but the good news is that 80% of Instagram users follow at least one business account. That means they still want to hear from their favorite brands, as long as their posts are “Insta-worthy.”
This session will help you figure out how to make the cut and discuss when and if paid ads are the way to go.
Hassy Braggs | Director of Marketing | Your Pie
With more than 15 years of professional marketing experience, Hassy Braggs brings a wealth of industry knowledge to the Your Pie family. He has held marketing and brand development roles for national brands such as Outback Steakhouse, LongHorn Steakhouse, Chick-fil-A and ESPN. As Marketing Director at Your Pie, Hassy is responsible for developing and implementing Your Pie’s overall marketing strategy and brand development at both the national and store levels, with a particular focus on raising brand awareness among new audiences, driving store sales and fueling franchise development.
Jodie Conrad | VP of Marketing | Fazoli’s
Jodie Conrad leads Marketing and Culinary functions at Fazoli’s – including advertising, field marketing, consumer insights, off-premise business development, public relations, and new product development and testing. Prior to joining Fazoli’s, Jodie was with The Wendy’s Company as a Director of Brand Marketing, and has also served as Director of Marketing for Donatos Pizza, Customer Marketing Manager for The Coca-Cola Company and Brand Manager for the Pillsbury Company. She has a BBA in Finance and an MBA from Ohio University. In addition to her work, Jodie is an avid reader and enjoys cooking and entertaining friends and family.
David Ponce | CMO | Wings Etc.
David Poncé started his career as a high school teacher: speech, drama, debate, creative writing. He transitioned from teaching creative writers into becoming an ad agency writer/creative director. Eventually, David moved from the ad agency side to the client side, working with a wide range of small to mid-sized companies: from startup franchisors in need of essential brand definition and development to established/maturing franchise companies with over 1200 units operating. David has helped franchisors and franchisees succeed on a continually-shifting marketing and advertising landscape. In his current position, he creates/manages projects for system-wide consumer marketing, franchisee/local store marketing and franchise development.
Bradley Voreis | VP of Strategic Marketing | Scorpion
Brad Voreis is Vice President of Strategic Marketing at Scorpion, where he focuses on maximizing clients’ overall web presence by helping them achieve their digital marketing goals. His unique background provides the insights needed to create and implement custom digital marketing solutions and tailored advertising campaigns for a diverse set of franchise systems. Prior to joining Scorpion, he served as the Vice President of Operations for Glass Doctor, a NeighborlyTM company (formerly The Dwyer Group) where he oversaw their North American operations as well as their digital initiatives. Prior to joining Neighborly, Brad was a Glass Doctor Franchisee in the Dallas-Fort Worth Metroplex where he achieved consistent double-digit annual sales growth.