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August 10-12, 2021 | Atlanta – Registration is open. Sign up today!


Executive Perspectives: Inspiration for Today’s Restaurant Leaders

In this session, you will hear four short, thought-provoking talks that will leave you challenged and inspired.


Linking Your Hidden Data to Drive More Guest Visits

Stephen Farr-Jones | President | ADM Marketing

Stephen Farr-Jones, as President, brings over 25 years of marketing and retail industry experience to ADM Marketing. Overseeing the restaurant market vertical as well as ADMM’s other retail channel verticals, Stephen came to ADMM from what is now the world’s largest games software publisher, Activision Blizzard, where he was Vice President of Marketing and Business Development. Previously he held the position of US President for Coogi Australia, where he restructured US sales and distribution operations for the Australian luxury knitwear brand. Stephen was an integral member of Walt Disney Company’s Consumer Products Division, managing international and duty-free merchandising and licensing as well as filmed entertainment licensing, in the US, Asia and Europe.

Changing Food Culture from the Inside Out

Mindy Armstrong | Director of Menu Strategy & Product Innovation | Buffalo Wild Wings

Mindy Armstrong finds excitement in discovery and has spent her career helping marketers and culinary teams do just that–discover what’s next for their business. By digging into marketplace trends, studying consumer data, hunting down the next gotta-try-it flavor, and uncovering the “so what,” Mindy is all about spirited and focused collaboration, asking “what if,” and inspiring her team toward action. In her current role, Mindy leads the menu strategy and product innovation efforts at Buffalo Wild Wings.

Brand Evolution: The intersection of innovation and legacy

Cheikh Mboup | President & COO | Edible Brands

Dr. Cheikh Mboup was named President & COO of Edible Brands in December 2019. In this role, he is responsible for the strategic vision and overall franchise performance of Edible Arrangements, Berry Direct, Netsolace and Incredible Edibles. He was previously the founder of various franchise restaurant brands which operated across the north and southeast United States. Cheikh is recognized as a business transformer and was recently highlighted by Forbes as a pioneer for business pivots due to how he led Edible’s response to the COVID-19 pandemic. Mboup holds a bachelor’s degree in statistics from Lehigh University, an MBA in economics from Jacksonville University and a PhD in economics and international business from Argosy University.

Growth and Results Through a Paceline Leadership Style

Mike Speck | CEO & Partner | FUSIAN

Mike Speck has significant experience in Operations, Training, HR, Business Acquisitions and Senior Level Leadership, in both corporate and franchise national high growth casual dining and fast casual service restaurant companies. Currently he is the Chief Executive Officer & Partner of Fusian with full responsibility for building the organizational, operational and financial businesses, and is also an active Board Member, former CEO with Asian Box. Immediately prior was Chief Operating Officer of The Halal Guys, the New York City most iconic brand. Through 2020/Covid Fusian has thrived with double digit growth and is fueled by the simple mission of “creating jobs”.


Drive-Thru of the Future

Tracey Fullington | National Account Manager | Essity North America

Tracey Fullington is National Account Manager for Essity North America. She is an accomplished sales management professional with over 20 years of experience, who is dedicated to serving restaurants in a sustainable way. Tracey promotes SCA / Tork products and hygiene initiatives to national account foodservice concepts with corporate headquarters based in the Southeastern United States. Since 2007 she has been responsible for maintaining and growing a portfolio of high profile national foodservice concepts with locations that cross regional boundaries.

session sponsor