GENERAL SESSION / TUESDAY / FEBRUARY 23, 2021 / 8:00 AM
Executive Perspectives: Inspiration for Today’s Restaurant Leaders
In this session, you will hear three short, thought-provoking talks that will leave you challenged and inspired.
Linking Your Hidden Data to Drive More Guest Visits
Stephen Farr-Jones | President | ADM Marketing
Stephen Farr-Jones, as President, brings over 25 years of marketing and retail industry experience to ADM Marketing. Overseeing the restaurant market vertical as well as ADMM’s other retail channel verticals, Stephen came to ADMM from what is now the world’s largest games software publisher, Activision Blizzard, where he was Vice President of Marketing and Business Development. Previously he held the position of US President for Coogi Australia, where he restructured US sales and distribution operations for the Australian luxury knitwear brand. Stephen was an integral member of Walt Disney Company’s Consumer Products Division, managing international and duty-free merchandising and licensing as well as filmed entertainment licensing, in the US, Asia and Europe.
Changing Food Culture from the Inside Out
Mindy Armstrong | Director of Menu Strategy & Product Innovation | Buffalo Wild Wings
Mindy Armstrong finds excitement in discovery and has spent her career helping marketers and culinary teams do just that–discover what’s next for their business. By digging into marketplace trends, studying consumer data, hunting down the next gotta-try-it flavor, and uncovering the “so what,” Mindy is all about spirited and focused collaboration, asking “what if,” and inspiring her team toward action. In her current role, Mindy leads the menu strategy and product innovation efforts at Buffalo Wild Wings.
Brand Evolution: The intersection of innovation and legacy
Cheikh Mboup | President & COO | Edible Arrangements
Cheikh Mboup is COO and President of Edible Brands, the parent company of Edible. Cheikh is responsible for overseeing Edible’s evolution beyond gifting and arrangements into a true QSR destination featuring an expanded menu of wholesome offerings, gifts and treats. Prior to his current role, Cheikh spent several years as Edible’s vice president of operations, construction and real estate. Before that, he was head of operations for the Edible network in the United States. An immigrant from Senegal, Cheikh first joined Edible after a career developing, growing and overseeing his own multi-unit restaurant organization across the Northeast U.S.
How NOT to Be a Hot Concept
Mike Speck | CEO | Asian Box
Mike Speck has significant experience in Operations, Training, HR, Business Acquisitions and Senior Level Leadership, in both corporate and franchise national high growth casual dining and fast casual service restaurant companies. Currently he is the Chief Executive Officer of Asian Box with full responsibility for restructuring the operating and financial businesses while also implementing a national franchising program. Immediately prior was Chief Operating Officer of The Halal Guys, the New York City most iconic brand. The operating responsibility at The Halal Guys included establishment of the strategic plan, infrastructure alignment and ongoing leadership of this international brand with direct accountability for Operations, Franchising, Real Estate, Development, Design, Marketing and Supply Chain.
Drive-Thru of the Future
Tracey Fullington | National Account Manager | Essity North America
Tracey Fullington is National Account Manager for Essity North America. She is an accomplished sales management professional with over 20 years of experience, who is dedicated to serving restaurants in a sustainable way. Tracey promotes SCA / Tork products and hygiene initiatives to national account foodservice concepts with corporate headquarters based in the Southeastern United States. Since 2007 she has been responsible for maintaining and growing a portfolio of high profile national foodservice concepts with locations that cross regional boundaries.