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May 4-6, 2021 | Atlanta – Registration is open. Sign up today!


Executive Perspectives: Inspiration for Today’s Restaurant Leaders

In this session, you will hear three short, thought-provoking talks that will leave you challenged and inspired.


Linking Your Hidden Data to Drive More Guest Visits

Stephen Farr-Jones | President | ADM Marketing

Stephen Farr-Jones, as President, brings over 25 years of marketing and retail industry experience to ADM Marketing. Overseeing the restaurant market vertical as well as ADMM’s other retail channel verticals, Stephen came to ADMM from what is now the world’s largest games software publisher, Activision Blizzard, where he was Vice President of Marketing and Business Development. Previously he held the position of US President for Coogi Australia, where he restructured US sales and distribution operations for the Australian luxury knitwear brand. Stephen was an integral member of Walt Disney Company’s Consumer Products Division, managing international and duty-free merchandising and licensing as well as filmed entertainment licensing, in the US, Asia and Europe.

Changing Food Culture from the Inside Out

Mindy Armstrong | Director of Menu Strategy & Product Innovation | Buffalo Wild Wings

Mindy Armstrong finds excitement in discovery and has spent her career helping marketers and culinary teams do just that–discover what’s next for their business. By digging into marketplace trends, studying consumer data, hunting down the next gotta-try-it flavor, and uncovering the “so what,” Mindy is all about spirited and focused collaboration, asking “what if,” and inspiring her team toward action. In her current role, Mindy leads the menu strategy and product innovation efforts at Buffalo Wild Wings.

Brand Evolution: The intersection of innovation and legacy

Cheikh Mboup | President & COO | Edible Arrangements

Cheikh Mboup is COO and President of Edible Brands, the parent company of Edible. Cheikh is responsible for overseeing Edible’s evolution beyond gifting and arrangements into a true QSR destination featuring an expanded menu of wholesome offerings, gifts and treats. Prior to his current role, Cheikh spent several years as Edible’s vice president of operations, construction and real estate. Before that, he was head of operations for the Edible network in the United States. An immigrant from Senegal, Cheikh first joined Edible after a career developing, growing and overseeing his own multi-unit restaurant organization across the Northeast U.S.

Growth and Results Through a Paceline Leadership Style

Mike Speck | CEO & Partner | FUSIAN

Speaker bio coming soon!


Drive-Thru of the Future

Tracey Fullington | National Account Manager | Essity North America

Tracey Fullington is National Account Manager for Essity North America. She is an accomplished sales management professional with over 20 years of experience, who is dedicated to serving restaurants in a sustainable way. Tracey promotes SCA / Tork products and hygiene initiatives to national account foodservice concepts with corporate headquarters based in the Southeastern United States. Since 2007 she has been responsible for maintaining and growing a portfolio of high profile national foodservice concepts with locations that cross regional boundaries.

session sponsor