GENERAL SESSION / WEDNESDAY / AUGUST 11, 2021 / 9:30 AM
Using Mobile Marketing to Defend Your Turf
Competition for customer dollars is steeper than ever as brands are not only going head to head with one another but also with grocery stores, gas stations and subscription meal services.
There’s no doubt that these nontraditional restaurant experiences are a threat, but luckily fast casuals have a weapon at their disposal, and it’s mobile marketing.
Whether it’s finding their nearest location in mobile search or seeing an offer shared by their friend, mobile influences 56% of all offline transactions.
Executives in this session will share how they’re using mobile marketing techniques to protect their piece of the fast casual turf.
Chris Demery | Chief Technology Officer | Blaze Pizza
Recently appointed in Q1 of 2021, Chris Demery serves as Blaze Pizza’s Chief Technology Officer. Chris is an industry veteran with extensive experience leading off-premises and consumer-facing platforms for nationally-recognized food service brands. Spearheading the brand’s technology efforts, he consistently leverages his expertise to develop and execute strategic initiatives supporting Blaze’s ongoing innovation. Prior to joining Blaze, Chris most recently served as senior vice president at P.F. Chang’s, where he was responsible for developing the roadmap of its new Chang’s GO off-premise prototypes. He also spent six years at Bloomin’ Brands overseeing the company’s external facing technology and spearheading crucial strategic initiatives.
Steve Felson l VP of Operations | Bonchon
Steve Felson is the Vice President of Operations for Bonchon International with oversight for the brand’s Operations, Training, Food Safety and Restaurant Opening teams. Steve has more than 20 years’ experience across multiple restaurant industry segments spanning a number of roles. Prior to joining Bonchon, Steve worked with the fast-casual chain BurgerFi leading Operations, Training and Marketing and, prior to that, as the Director of Field Training and Restaurant Openings for Denny’s restaurants. Steve received a B.A. degree in English from Stetson University.
Mike Kupstas | President & CEO | Lion’s Choice
Michael Kupstas is the president and chief executive officer of Lion’s Choice. He is a 40-year veteran of the restaurant industry. Michael has held senior executive and marketing positions with some of the most notable restaurant brands in the country. Previous positions include roles on the executive marketing and new concept development teams with General Mills Restaurant Group, strategic planning and menu development for Red Lobster, a 10-year tenure at Long John Silver’s with senior vice president positions in the marketing and operations and 17 years at Panera Bread, where he led restaurant and bakery operations as well as marketing, and most recently served as senior vice president and chief franchise officer.
Kyle Koch | Global VP, Client Success | MomentFeed
Kyle Koch has spent the past decade helping enterprise clients leverage emerging digital technologies to improve customer experience and drive top-line growth. Kyle joined MomentFeed after a brief stint in conversational AI, where he led business development, marketing and customer success efforts for San Francisco-based Series A-funded Augment Solutions. Prior to Augment, Kyle spent 6 years at Sprinklr where he helped steer the social media management company from a single digit client roster to a $1b+ valuation. In his time at Sprinklr, Kyle led and operationalized several business groups, including customer success and later their worldwide professional services offering.