Taking Your Marketing Program Digital

Whether your brand is big or small, creating a high-quality digital marketing program is imperative. Punch cards and simple email programs no longer cut it, and Google/Facebook ads may not bring the returns you want. This session will give you best practices to follow when it comes to taking your marketing platform digital. It will also discuss how to get buy in from all your VIPs from your CEO to your franchisees.


Natalie Anderson Liu | VP of Marketing | MOOYAH Burgers, Fries & Shakes

Natalie Anderson Liu is Vice President of Marketing at MOOYAH Burgers, Fries & Shakes. She leads all marketing and communication efforts for the MOOYAH brand, including strategic planning, branding and consumer insights, while supporting franchisees in their local efforts. A proven thought-leader, Natalie is recognized for providing innovative and effective strategies to drive the business forward. Prior to MOOYAH, Natalie worked for The Richards Group as Brand Planner and then spent five years with TracyLocke as Senior Strategic Planner where she worked with such brands as Pizza Hut, Nokia, Zales and Fruit of the Loom.

Emily Bennett | Vice President of Regional Marketing | Dickey’s Barbecue Restaurants

As Dickey’s Vice President of Regional Marketing, Emily Bennett has led the nation’s largest barbecue chain into an era of technology-based marketing solutions. She has spearheaded Dickey’s updated loyalty program and managed partnerships to grow the barbecue brand’s loyal guest base exponentially. A ten-year veteran of marketing for large entertainment brands, Bennett has used big data gathered in marketing initiatives to identify Dickey’s heaviest users and how to reach them. She holds a degree in Entrepreneurial Management from TCU and is probably the Texas Rangers’ most loyal fan.

Bruce Schroder | President | Moe’s Southwest Grill

Bruce Schroder was named President of Moe’s in 2015, bringing with him more than 30 years of industry experience in retail development, operations management and brand innovation. Prior to joining Moe’s, Bruce led the commercialization of a new retail model for the mobile-enabled workforce as President of Regus Express North America, and revitalized the domestic business and supply chain for Jamba Juice as COO and President of Stores. Bruce has a wealth of insight into the successful development of differentiated brands and will leverage his track record with high-performing companies to take Moe’s unique and irreverent culture to new heights.


Dan Roarty | Senior Vice President of Restaurants | Groupon

As Senior Vice President of Restaurants at Groupon, Dan is responsible for Groupon’s local restaurant marketplace and marketing solutions, Groupon’s new delivery service Groupon to Go and all aspects of helping great restaurants connect with hungry customers. Prior to Groupon, Dan was Chief Marketing Officer of Vast, Inc., a search technology company that operates search platforms on behalf of clients, including Southwest Airlines, Kelly Blue Book, Yahoo! and AOL. Dan’s other previous roles include GVP of Alliance Marketing for Orbitz Worldwide and Director of Solutions Marketing for the automotive group at Texas-based Trilogy Software, Inc.

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