Building a Brand that Transcends Borders

All execs dream of taking their businesses global, but how do you know if you are ready to expand your franchise beyond your borders? Justin Livingston, VP of Development, Coyote Ugly Saloon, has been in your shoes and will share how the American brand made the leap toward global domination. He’ll describe some of the successes and failures of the brand, which now has 20 units around the world, and offer tips as well as a list of pros and cons to consider before going outside your home base.


Justin Livingston | VP of Development | Coyote Ugly Saloon

Justin Livingston has worked for more than a decade in franchising and has a reputation for expanding brands domestically and preparing and executing brands expansion plans to grow internationally. His experience in franchising has been spent in the food and beverage sector of franchising and specialties include sales process creation and implementation, marketing, lead generation, management, and international franchising. His time has been spent expanding franchise programs in the US as well as Canada, Egypt, Japan, Kyrgyzstan, Mexico, Ireland, Kuwait, Saudi Arabia, UAE, and the UK.

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