Going Big with a Small Budget

Brands often get hung up on not having a budget for major marketing campaigns, but many initiatives can be executed with little time and money. This panel of innovative thinkers will show you how they reached thousands without spending thousands… or even hundreds.


Bill DiPaola | President and COO | Dat Dog Enterprises

Originally from New York City, Bill developed a love of food and passion for people at an early age. With 22 years of restaurant experience, Bill oversees Dat Dog’s corporate office, franchising and operations. Under his leadership, Dat Dog has been voted #1 Hot Dog Restaurant by USA Today and featured on the Travel Channel’s “Hot Dog Paradise.” Bill is a CFE through the International Franchise Association, as well as an Industry Representative for the Louisiana Restaurant Association Education Foundation. His wife and children serve as constant reminders to “do good” at home, in the restaurants and in the community.

Stacey Kane | Sr. Director of Marketing – Fast Casual | ThinkFoodGroup

Stacey Kane has more than 20 years of experience working with multi-unit restaurant chains. She joined East Coast Wings & Grill, a 35 unit brand in early 2015 as the VP of marketing. In 2007, Stacey started at California Tortilla, where she was known for her incredible creativity as the VP of marketing. Stacey also spent 11 years as a top-level media buyer for Subway® restaurants, and has served on several boards, including the National Restaurant Association’s Marketing Executives Group Board. In 2012 and 2013, Stacey was named a Top 20 Movers and Shakers by Fast Casual Magazine.

Laura Sporrer | Director of Franchise Development | HuHot Mongolian Grill

Laura Sporrer is Director of Franchise Development at HuHot Mongolian Grill. Laura’s career in franchise development started 10 years ago at Quiznos corporate, where she paved the path for their first ever online disclosure of the FDD. Her work includes franchise marketing, campus and airport development, FDD management, as well as market development and planning. In her current role she is responsible for all aspects of franchise recruitment (with a limited budget). Her efforts resulted in HuHot’s largest number of leads in 2015 and several new signings.


Cherryh Cansler | Managing Editor |

Before joining Networld Media Group as Director of Editorial, where she oversees NetWorld Media Group’s nine B2B publications, Cherryh Cansler served as Content Specialist at Barkley ad agency in Kansas City. Throughout her 17-year career as a journalist, she’s written about a variety of topics, ranging from the restaurant industry and technology to health and fitness news. Her byline has appeared in a plethora of newspapers, magazines and websites, including Forbes, The Kansas City Star and American Fitness magazine. She also serves as the managing editor for

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