MORNING KEYNOTE / WEDNESDAY / 19 JULY 2017 / 9:00 AM
How to Turn Around a Failing Brand: Lessons Learned from the CEO Who Saved Fazoli’s
Carl Howard, CEO of Fazoli’s, discusses how he joined the failing American quick-service brand in 2008, and quickly transformed it into a thriving fast casual brand that has reported strong growth and sales over the past few years.
Carl Howard | President and CEO | Fazoli’s
Carl T. Howard was recruited by Sun Capital Partners to be President and CEO of Fazoli’s Restaurants, Inc. in June 2008. Carl has diligently worked to rebrand and revitalize the Fazoli’s “Fast Fresh Italian” concept. After successfully repositioning Fazoli’s, the brand was sold to Sentinel Capital Partners in 2015. Since joining Fazoli’s every sales and EBITDA record has been posted. The franchise system has been same sales positive for 67 of the last 70 months and the brand is once again growing new units. In 2016 Fazoli’s will open 12-15 new units and is expected to sign 10-15 new franchisee development agreements.