This session features three emerging restaurant brands that have either barely dipped their toes into the franchise pool or on the verge of diving in. They’ll tell attendees, along with a panel of expert franchise advisers, why they think their concept is franchise-worthy.
The experts will give feedback on the concepts’ franchise models and give advice on how to help them succeed.
Shane Chorley turned his back on a career in finance to pursue a passion and belief in a table sauce recipe that had been created during his family’s time in Zimbabwe. The brand is now known (simply) as Chorley’s. Chorley’s have increased their portfolio from just the one sauce at inception to a range of five with more in development, three South African inspired meat products (two dried and one fresh) and, most recently, the first Chorley’s Grill and Takeaway opened late 2016. Motivated and inspired by the success of brands like Nando’s, Chorley’s delivers a range of internationally inspired dishes that tell the family’s story.
Thayer Wiederhorn, has served as the Chief Marketing Officer of FAT Brands Inc. since March 2017. As CMO, he has overseen global branding and marketing for over 300 corporate and franchise owned Fatburger, Buffalo’s Express, Buffalo’s Cafe and Ponderosa & Bonanza Steakhouse restaurants in over 18 countries. His responsibilities include overseeing all franchisor marketing initiatives, brand advertising funds, websites, social media, menu analysis, menu development, new product development, mobile and digital strategy, customer satisfaction, agency relationships, public relations, media buying, LSM (local store marketing) programs, 4-wall in-store merchandising, partnerships and promotions, retail licensing product lines, product placements and experiential marketing.
Founder member of World Franchise Associates. His franchise experience goes back to 1996 in staging the UK’s National Franchise Exhibitions over 4 years. As well as directing WFA’s own international franchise events, he is Director of Investor Relations to support the Company’s growing portfolio of international Brands in Europe, the MENA Region, Asia, Latin America and the Far East. Currently working with the SMEA franchise program in Saudi Arabia.