GENERAL SESSION / WEDNESDAY / 18 JULY 2018 / 9:00 AM
In this session, you will hear three 15-minute, thought-provoking talks that will leave you challenged and inspired.
How Restaurants can get Gen Z to Come to the Table
Gen Z represents represent $829B in spending power. In this can’t-miss interactive session, Alex Gallagher, CMO of UNiDAYS, the world’s leading student affinity network, will be unveiling findings of the tastes, behaviors and expectations of Gen Z to help you win the hearts and stomachs of this notoriously hard to reach demographic.
Alex Gallagher | CMO | UNiDAYS
At UNiDAYS, the world’s leading student affinity network, Alex is responsible for devising and driving both the consumer and trade marketing strategies. Using the latest technologies, in-depth data and insights, Alex oversees social, content, CRM and PR to deliver against ambitious growth and engagement targets, utilizing a range of channels to increase brand awareness and reach among the world’s student population and ensure the optimal mix of brand partners on the network.
Driving Profits through Accounting Automation and the use of KPIs
Alan O’Neill | Co-Founder | Freshii GB
Alan O’Neill is a director and co-founder of the company that operates the Freshii master franchise in Great Britain. Freshii GB have opened 2 locations so far this year and look forward to the imminent opening of their first franchised location. Alan is also the founder and CEO of Ezora, a cloud based financial control and analytics solution, that is used by high growth franchisees of leading brands including Starbucks, Mc Donalds, Costa Coffee, Dominos Pizza as well as many smaller local brands across Europe and recently North America. Alan is passionate about the role that technology and good data can play in assisting operators to optimise their operation.
Well-Being at Work: How LEON has aligned its Employer Brand to the Consumer Brand
Marco Reick | People Director | Leon Restaurants
Marco joined LEON Restaurants at the end of 2016 as People Director, having spent three and a half years at the fledgling Bill’s Restaurants as part of the directors team taking Bill’s from newcomer to nationwide restaurant brand during its rapid expansion. Prior to this he spent more than six years at The Restaurant Group plc whilst the group was going through a period of significant growth. LEON’s mission is to make it easier for everyone to live and eat well, and this is true for both customers and the LEON team. Marco is passionate about ensuring this mission is well and truly alive as LEON grows its franchise operation.
Andy Wiederhorn | Chairman and CEO | Fatburger
Andrew A. Wiederhorn has served as the Chairman of the board of directors and President and Chief Executive Officer of FAT Brands Inc. since its formation. Andy has served as the Chairman of the board of directors and Chief Executive Officer of Fatburger North America, Inc. since 2006 and Buffalo’s Franchise Concepts, Inc. since 2011. He also served as the Chairman of the board of directors and Chief Executive Officer of Fog Cutter Capital Group Inc. since its formation in 1997. Andy previously founded and served as the Chairman of the board of directors and Chief Executive Officer of Wilshire Financial Services Group Inc. and Wilshire Credit Corporation.