What’s in a name?

At the home of “The Whopper”, Burger King might say just about everything. Naming new products is part of the same business pursuit as innovation itself. We’re seeking differentiation. New customers. A multiplier on sales. Yet when it comes to naming products the process is often emotional and without practice discipline. In his brief breakfast discussion, Jerry Preyss, CEO of Scoppechio and former CEO of branding consultancy Interbrand Cincinnati, will share usable criteria for fast tracking the development of a great name for your next new product.


Jerry Preyss | CEO | Scoppechio

Jerry Preyss has been the Chief Executive Officer at Scoppechio, Inc. since 2014. Jerry served as Chief Executive Officer of Cincinnati Office at Interbrand Corporation from 2013 to 2014. Jerry served as Senior Vice President of Global Branding & Innovation for Hertz Global Holdings. During his tenure there, he led the redesign of Hertz’s corporate, mobile and tablet websites. Before he worked at Hertz, he served as President of G2 Philadelphia. He has also worked in entrepreneurial, leadership and creative positions at other branding companies, including Doner Advertising and Philips Lighting.

Jerry Gamez | Partner & EVP, Chief Development Officer | Consumer Investment Partners AG

Jerry Gamez is a Partner & EVP, Chief Development Officer at Consumer Investment Partners AG.  He is a co-founder and member of the executive board of CIP AG.  He is responsible for the expansion of their portfolio group of restaurants and beverage companies around the globe.  Prior to this role, Jerry was Chief Expansion & Franchising Officer, Chief Operations Officer, and President of Stripped Brand Pizza at CIP AG.  From 2011 to 2014, Jerry was a Partner at Burger King after the 3G acquisition. At Burger King, he held the positions of; Partner, General Manager Nordics & Netherlands in Amsterdam, Partner, EMEA Business Development & Franchising in Switzerland,  Partner, Senior Director Performance & Business Development in North America.  Previous to Burger King, Jerry worked at Walmart Corporation in a variety of senior management roles.

Larry D. Kruguer | President of International | Wingstop

Larry D. Kruguer joined the company as President of International on June 11, 2015. Prior to joining Wingstop, Larry was at Wendy’s International, where he served as Vice President, International Joint Ventures and Key Markets from October 2014 to June 2015, Vice President, International Business Development and Finance from January 2010 to October 2014 and Vice President, International Marketing from October 2007 to January 2010. Prior to that, he was the President and Managing Partner of Prontowash USA, a global car wash services company, from January 2002 to October 2007. From October 1998 to August 2001, he served as Vice President, Marketing and Strategic Alliances for, a CBS Sports affiliate. Larry has also held management positions with Alamo-Autonation and American Express. He received an MBA in Business Management from University of Miami School of Business Administration in 1992.

Daniel Brookes | Visual Retail Segment Marketing Manager | Intel Corporation

Speaker bio coming soon!

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