In this session, you will hear three 15-minute, thought-provoking talks that will leave you challenged and inspired.


From Passion to Purpose: Life Lessons from the Chicken Salad Chick

Stacy Brown | Founder | Chicken Salad Chick

The Chicken Salad Chick brand was born in August 2007, when Stacy Brown, who had always loved chicken salad, decided to sell the southern favorite to local friends and neighbors. With a basket on her arm and four different chicken salad flavors in hand, Stacy embarked on her door-to-door delivery service. With the help of business expert, fellow founder and her future husband Kevin Brown, they launched their first restaurant in 2008. Within two hours, the restaurant had completely sold out. Chicken Salad Chick has continued to grow and today, the franchise brand has more than 70 locations across the Southeast.

The Importance of Effective Franchise Communications, Globally

Joe Christina | CEO | Church’s Chicken

For more than 30 years, Joe Christina has dedicated his life’s work to the restaurant industry. “There is no career more exciting, interesting, surprising and especially rewarding than working in the restaurant industry,” says Joe, who has owned his own franchise locations, worked as a corporate team member, as a high-level executive across various restaurant brands, and is now Chief Executive Officer of Church’s Chicken. Joe served as Executive Vice President of U.S. Operations at Church’s Chicken from 2013 until November 2016, when he became Chief Executive Officer of the brand.

Trust in Transparency

Steve Rothenstein | Senior Director of Franchising | Dippin’ Dots

A franchising veteran of 25 years, Steve Rothenstein is the Senior Director of Franchising for Dippin’ Dots and Doc Popcorn. With a proven track record in franchise operations, sales, and development as well as having been a franchisee in his own rite Steve has a unique insight into the relationship between franchisor and franchisee. In his time with Yum Brands, Cold Stone Creamery, and others Steve has become a specialist in franchise relationships and building the bonds of trust and transparency between the franchisor and its franchise system with the ultimate goal of profitable and sustainable growth for everyone involved.

Larry D. Kruguer | President of International | Wingstop

Larry D. Kruguer joined the company as President of International on June 11, 2015. Prior to joining Wingstop, Larry was at Wendy’s International, where he served as Vice President, International Joint Ventures and Key Markets from October 2014 to June 2015, Vice President, International Business Development and Finance from January 2010 to October 2014 and Vice President, International Marketing from October 2007 to January 2010. Prior to that, he was the President and Managing Partner of Prontowash USA, a global car wash services company, from January 2002 to October 2007. From October 1998 to August 2001, he served as Vice President, Marketing and Strategic Alliances for, a CBS Sports affiliate. Larry has also held management positions with Alamo-Autonation and American Express. He received an MBA in Business Management from University of Miami School of Business Administration in 1992.


Daniel Brookes | Visual Retail Segment Marketing Manager | Intel Corporation

Speaker bio coming soon!

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