Although opening new locations is always a top goal of any brand, entering a high-growth period creates a lot of strain on support staff. The marketing division, specifically, is often stretched too thin as adding locations means increasing marketing collateral, consideration of delivery of those materials to each location and the need for localized offers.
This panel will address methods of simplifying the marketing supply chain, empowering franchisees with localized marketing materials and encouraging franchisees to use marketing materials more frequently and effectively. It’s not just about making things easier, it’s about getting you and your team back to your core function and realizing the value of your time.
“Making things run like clockwork” is always the goal of Allen Arnn, Director of Operations Services for Nothing Bundt Cakes. Coming from a background in process engineering, he has implemented numerous technical and functional systems and created extensive processes to help propel the company’s growth from 17 bakeries in 2010 to more than 240 bakeries today. Today, Allen’s team heads up internal communications and technology-based services for the Nothing Bundt Cakes franchise community and project management for new brand initiatives.
Donna Josephson is the Senior Vice President and Chief Marketing Officer at Corner Bakery Cafe. She has more than 20 years of restaurant marketing experience in developing and implementing innovative brand strategies and marketing programs to drive results. She most recently served as CMO at Fazoli’s where she launched a new restaurant interior design, catering program, online ordering, and the brand’s loyalty app. Prior to Fazoli’s, Donna served as the VP of Marketing for McAlister’s Deli where she led the executive team in redefining the brand positioning. Donna holds both a Bachelor of Science degree and an MBA in Business Management from Ball State University.
With a passion for helping clients find innovative ways to distinguish themselves from the competition, Kathi has spent the last 25+ years in the marketing communications industry with a primary focus on marketing supply chain management, advertising production services, integrated and cross-channel marketing program development and learning technologies. Kathi is fascinated with the convergence of the ever-expanding mediums and passionate about ways to utilize them to improve targeted marketing efforts which deliver results. Her wide network of customers has led to key partnerships with Fortune 1000 Manufacturers, Retailers and Corporate Advertisers.