Although opening new locations is always a top goal of any brand, entering a high-growth period creates a lot of strain on support staff. The marketing division, specifically, is often stretched too thin as adding locations means increasing marketing collateral, consideration of delivery of those materials to each location and the need for localized offers.
This panel will address methods of simplifying the marketing supply chain, empowering franchisees with localized marketing materials and encouraging franchisees to use marketing materials more frequently and effectively. It’s not just about making things easier, it’s about getting you and your team back to your core function and realizing the value of your time.
Donna Josephson is the Senior Vice President and Chief Marketing Officer at Corner Bakery Cafe. She has more than 20 years of restaurant marketing experience in developing and implementing innovative brand strategies and marketing programs to drive results. She most recently served as CMO at Fazoli’s where she launched a new restaurant interior design, catering program, online ordering, and the brand’s loyalty app. Prior to Fazoli’s, Donna served as the VP of Marketing for McAlister’s Deli where she led the executive team in redefining the brand positioning. Donna holds both a Bachelor of Science degree and an MBA in Business Management from Ball State University.
Larry D. Kruguer joined the company as President of International on June 11, 2015. Prior to joining Wingstop, Larry was at Wendy’s International, where he served as Vice President, International Joint Ventures and Key Markets from October 2014 to June 2015, Vice President, International Business Development and Finance from January 2010 to October 2014 and Vice President, International Marketing from October 2007 to January 2010. Prior to that, he was the President and Managing Partner of Prontowash USA, a global car wash services company, from January 2002 to October 2007. From October 1998 to August 2001, he served as Vice President, Marketing and Strategic Alliances for SportsLine.com, a CBS Sports affiliate. Larry has also held management positions with Alamo-Autonation and American Express. He received an MBA in Business Management from University of Miami School of Business Administration in 1992.
As Vice President of Visualogistix, Trevor Hansen, focuses on understanding the retail/restaurant industries and their current realities. He examines the latest trends to understand how they relate to the evolution of technology and how this impacts business practices. Trevor ensures Visualogistix is helping clients by providing tools to strengthen their brands, maintain brand consistency, attract new customers and increase cost efficiencies. With more than two decades of experience in the technology and printing industries, Trevor has been part of the evolution to expand marketing solutions through the use of technology. He has worked extensively with franchise networks, retailers, restaurants and many other industries helping them achieve their brand objectives.