Why Catering to the Business Diner Will Grow Your Profit

Realizing that connections made over a meal drive understanding and shared perspectives, corporations and small businesses spend more than $60 billion each year in restaurants and via catering.

But how can franchises get a piece of that action?

This session will reveal a variety of tips and tricks to help operators not only grow their off-premise catering business but also to help them appeal to corporate teams looking for a go-to place for their next business lunch or dinner.


Michelle Matthews | VP, Direct Sales | Dickey’s Barbecue Pit

Since she started at Dickey’s Barbecue Pit in 2011, Michelle Matthews has led the company’s efforts in catering, sales and third-party channels. In her role as Vice President of Direct Sales, Matthews created Dickey’s catering hotline, which fields up to 2,500 calls and 6,000 online leads per month. The catering hotline has been responsible for increasing catering sales system-wide by 25 percent. Currently, her team accounts for up to $1.3 million per month because of the systems Matthews put into place. Most recently, Matthews has introduced a new business segment for Dickey’s through third-party channel services such as Grub Hub & Door Dash.

Jerry Gamez | Partner & EVP, Chief Development Officer | Consumer Investment Partners AG

Jerry Gamez is a Partner & EVP, Chief Development Officer at Consumer Investment Partners AG.  He is a co-founder and member of the executive board of CIP AG.  He is responsible for the expansion of their portfolio group of restaurants and beverage companies around the globe.  Prior to this role, Jerry was Chief Expansion & Franchising Officer, Chief Operations Officer, and President of Stripped Brand Pizza at CIP AG.  From 2011 to 2014, Jerry was a Partner at Burger King after the 3G acquisition. At Burger King, he held the positions of; Partner, General Manager Nordics & Netherlands in Amsterdam, Partner, EMEA Business Development & Franchising in Switzerland,  Partner, Senior Director Performance & Business Development in North America.  Previous to Burger King, Jerry worked at Walmart Corporation in a variety of senior management roles.

Larry D. Kruguer | President of International | Wingstop

Larry D. Kruguer joined the company as President of International on June 11, 2015. Prior to joining Wingstop, Larry was at Wendy’s International, where he served as Vice President, International Joint Ventures and Key Markets from October 2014 to June 2015, Vice President, International Business Development and Finance from January 2010 to October 2014 and Vice President, International Marketing from October 2007 to January 2010. Prior to that, he was the President and Managing Partner of Prontowash USA, a global car wash services company, from January 2002 to October 2007. From October 1998 to August 2001, he served as Vice President, Marketing and Strategic Alliances for, a CBS Sports affiliate. Larry has also held management positions with Alamo-Autonation and American Express. He received an MBA in Business Management from University of Miami School of Business Administration in 1992.


Joe Macchio | VP Strategic Partnerships | Dinova

Joe Macchio has been working in the restaurant industry for 15 years. As Vice President of Strategic Partnerships at Dinova, Joe is responsible for cultivating relationships with restaurants, specifically National and Regional brands. Prior to Dinova, Joe founded NY Bagel, a regional Bagel Company based in the Dallas area which he built up and later sold. His acumen as an operator combined with his 8+ years helping restaurants grow their revenues through Dinova’s network allows him to relate personally with restaurant owners, operators, and suppliers.

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