Your customers live and work digitally on computers, tablets and smartphones, and they expect you to live there, too. Constantly on-the-go, today’s consumers are demanding seamless and advanced ordering options when it comes to their daily meals.
This session will explore what it takes to win over customers via digital platforms, including mobile apps, digital menu boards and online ordering, as well as how a multi-channel approach is key to winning over lifelong fans.
Larry D. Kruguer joined the company as President of International on June 11, 2015. Prior to joining Wingstop, Larry was at Wendy’s International, where he served as Vice President, International Joint Ventures and Key Markets from October 2014 to June 2015, Vice President, International Business Development and Finance from January 2010 to October 2014 and Vice President, International Marketing from October 2007 to January 2010. Prior to that, he was the President and Managing Partner of Prontowash USA, a global car wash services company, from January 2002 to October 2007. From October 1998 to August 2001, he served as Vice President, Marketing and Strategic Alliances for SportsLine.com, a CBS Sports affiliate. Larry has also held management positions with Alamo-Autonation and American Express. He received an MBA in Business Management from University of Miami School of Business Administration in 1992.
Speaker bio coming soon!