BREAKOUT SESSION / WEDNESDAY / APRIL 11, 2018 / 12:45 PM
Mastering Mobile Marketing
More than half of U.S. diners (60 percent) search only on their mobile devices when deciding where to eat, which is why it’s imperative for restaurateurs to use mobile marketing techniques to attract customers. And that’s just Step 1 in conquering digital marketing.
With 88 percent of people reporting that they’re influenced by reviews and online comments, Step 2 is learning to take a proactive approach to social media and online reviews.
This session will give brand leaders the tools to transform themselves and their teams into master mobile marketers.
Liz Bazner | Digital Manager | A&W Restaurants
Liz Bazner is a self-proclaimed foodie who currently serves as Digital Manager for A&W Restaurants, the nation’s oldest franchised restaurant chain. Liz leads the development of digital & social campaigns to increase brand awareness & drive measurable traffic to A&W locations across the country, as well as overseeing the consumer-facing website & email marketing program. After graduating from Vanderbilt University with a degree in political science & public policy, Liz worked for a variety of public officials doing PR & campaign management work before joining the A&W team.
Matt Friedman | CEO | Wing Zone
Back in 1991, finding Amazing Flavor was not so easy – especially at the University of Florida in Gainesville, FL where Matt Friedman and Adam Scott were away at school. Matt and Adam spent many a night in their fraternity house kitchen perfecting the recipes that one day would become Wing Zone’s trademark flavors. Starting with a single storefront, Matt and Adam built the Wing Zone brand, satisfying the cravings of Flavorholics in other towns, states and now, worldwide. Today, Matt and Adam are among the few ever to be inducted in the Buffalo Wing Hall of Flame. Wing Zone now has nearly 100 locations.
Mary Newell | Director of Marketing & Brand Loyalty | Texas Roadhouse
Mary Newell is Director of Marketing & Brand Loyalty for Texas Roadhouse, leading brand and digital marketing strategy, creative, content and loyalty for Texas Roadhouse and the company’s newest concept, Bubba’s 33. Prior to moving to Texas Roadhouse, Mary spent 11 years at Yum! Brands as creative director and began her career in advertising agencies, as a copywriter and eventually, creative director supporting clients in QSR, consumer packaged goods, the arts and healthcare.
James Park | CEO | Garbanzo Mediterranean Fresh
James Park is CEO of Garbanzo Mediterranean Fresh, the leader in fast casual authentic Mediterranean cuisine. James is a savvy marketing and operations executive who champions and activates all things brand. He excels at transformational leadership by humanizing the intangibles and developing programs that are purposeful and lasting. For the past 10 years, James has served in executive leadership roles for some of the most well-established and fastest-growing concepts in the fast casual, QSR and retail environments: Which Wich, 7-Eleven and Charley’s. In addition, James’ international experience includes substantive contributions in Dubai, Kuwait, Saudi Arabia, South Korea, China, Venezuela and Brazil.
Kevin Murray | Manager, Professional Services | MomentFeed
Kevin Murray is the Head of Professional Services at MomentFeed, a SaaS digital marketing platform that helps multi-location brands increase revenue by influencing consumer decisions on mobile. Kevin has a passion for client success and has worked closely with clients like Smoothie King and Togo’s, to help optimize their local SEO and social media strategy. He currently oversees MomentFeed’s implementation team to ensure a strong consultative experience for new clients around configuring their digital identity to achieve the highest brand visibility.