BREAKOUT SESSION / WEDNESDAY / APRIL 11, 2018 / 11:00 AM

Using Mixology to Liven Up Your Menu without Confusing Your Customers

Beverages are more than just something to grab with your burger. These days, entire concepts are thriving around the juice, tea, coffee and smoothie sectors, and major food brands don’t want to be left behind. That being said, it’s important to make sure your beverage offerings complement your food menu and your brand.

This session will show operators how to mix up a few beverage offerings to help drive profits.

PANELISTS

Peter Boylan | President | Ballard Brands

Formally Executive Vice President and Chief Development Officer for Ballard Brands, Peter joined Ballard Brands full-time in October 2011 serving on their Board of Directors for several years before that time. Boylan adds over 25 years of professional and executive leadership experience to the Ballard Brands team. Prior to joining Ballard Brands, Boylan held senior executive positions in various companies to include the Coca-Cola Company and Honeywell, Inc. He earned an MBA from Wake Forest University’s Babcock Graduate School of Management and a Bachelor of Science degree in Aerospace Engineering from the U.S. Military Academy at West Point.

Steve Schulze | Co-Founder & CEO | Nékter Juice Bar

Now with more than 100 locations, another 150 in development and $100 million in systemwide sales, Steve Schulze, as CEO, has grown Nékter Juice Bar into the clear leader and pioneer of the $2 billion juice bar industry. Founded in 2010 upon a promise to reinvent a restaurant category that had lost its way, Nékter Juice Bar has been a catalyst for change, vowing ingredient integrity and authenticity across its menu of 100% freshly made and entirely clean juices, smoothies, bowls and other healthy snacks. Nékter plans to grow to 425 restaurants by 2020 and is well on its way as it prepares to open 75 restaurants in 2018.

Larry D. Kruguer | President of International | Wingstop

Larry D. Kruguer joined the company as President of International on June 11, 2015. Prior to joining Wingstop, Larry was at Wendy’s International, where he served as Vice President, International Joint Ventures and Key Markets from October 2014 to June 2015, Vice President, International Business Development and Finance from January 2010 to October 2014 and Vice President, International Marketing from October 2007 to January 2010. Prior to that, he was the President and Managing Partner of Prontowash USA, a global car wash services company, from January 2002 to October 2007. From October 1998 to August 2001, he served as Vice President, Marketing and Strategic Alliances for SportsLine.com, a CBS Sports affiliate. Larry has also held management positions with Alamo-Autonation and American Express. He received an MBA in Business Management from University of Miami School of Business Administration in 1992.

MODERATOR

Daniel Brookes | Visual Retail Segment Marketing Manager | Intel Corporation

Speaker bio coming soon!

session sponsor