BREAKOUT SESSION / TUESDAY / MARCH 12, 2019 / 2:30 PM
DIY: Helping Your Customers Conquer Self-Service
Customers want to take their ordering experience into their own hands, but with so many different technologies in use, navigating the self-ordering process can be frustrating and even overwhelming.
Self-order kiosks can be tablets, free-standing units or countertop devices. Adding to the confusion, some accept cash, while others don’t. Operators then must decide what type of content should be displayed and how to integrate kiosks with mobile ordering. And then there are the mobile-only concepts.
This session will discuss the pros and cons of self-ordering options and the steps you can take to help your customers understand and master the process.
Randy Gier | CEO | NRG Restaurant Group
Randy Gier is CEO of NRG Restaurant Group, parent company of Burger Monger. Previously, Randy served as CMO at GameStop and CEO of RAVE Restaurant Group, the parent company Pizza Inn and Pie Five Pizza Co. He also served as the Founder and Chief Eating Officer of Savvy Fare Restaurant Group. Prior to that, Randy spent 25 years in executive positions at blue chip Fortune 100 companies – PepsiCo, Yum! Restaurants, and Cadbury-Schweppes (now Dr Pepper Snapple Group). He has served as Chief Marketing Officer at Pizza Hut, KFC and Yum! International, as well as heading up Marketing, R&D and Strategy for Cadbury Schweppes North American Beverage group.
Aaron Noveshen | Founder & President | Starbird & Culinary Edge Ventures
Aaron Noveshen is the Founder and President of Starbird, a modern chicken concept that is revolutionizing food and convenience in the QSR/Fast Casual marketplace. A graduate of UC Berkeley’s Haas School of Business, Aaron is an award-winning chef, a restaurant entrepreneur and a leading authority on creating and operating successful food and beverage brands. Aaron is the founder of The Culinary Edge, a San Francisco innovation agency that provides global companies with strategic food, brand and operations solutions. The Culinary Edge has developed over 20 restaurant concepts from the ground up for their client partners, in addition to being a leader in culinary and operational development for global food and restaurant companies.
Healey Cypher | CEO | ZIVELO
Healey Cypher is the CEO of ZIVELO after the merger of Oak Labs, where he was CEO/Founder. He served as Head of Retail Innovation team and Chief of Staff to the CTO at eBay Inc. after the acquisition of milo.com where he was VP, Business Development. He has been recognized as Silicon Valley Business Journal’s “40 under 40,” WWD’s “Ten of Tomorrow,” and was awarded as one of Goldman Sach’s “Top 100 Most Intriguing Entrepreneurs.” He is an alumnus of the Wharton School at the University of Pennsylvania and from Nebraska, but spent the majority of his early life in Riyadh, Saudi Arabia.