March 11-13 | Louisville, KY  —  It’s not too late… Registration is still open! Sign up today!


Making Marketing Magic: Using Social Media to Grow Your Catering Sales

Offering a solid catering service used to be one way for a restaurant brand to stand out from its competitors. Not anymore. It’s now just another “must-have” on the journey to profitability as more restaurants use it as a vehicle to increase sales. With all the new players emerging, everyone is desperate to find new ways to increase brand awareness and customer engagement. And when it comes to catering, there is no better way to reach customers than through the platforms that they already use – Twiiter, Instagram, Facebook, etc.

But how do you know when and what platforms to post your messages? Do you have the correct tools to scalably manage those social media accounts? Should you boost posts; what does “boosting a post” even mean?

Those are just a few questions that this session will answer. Experts will also explore multi-location reporting, group posting of content, peak traffic scheduling and reputation management.


Zaid Ayoub | Founder & CEO | SAJJ Mediterranean

Zaid Ayoub is the founder and CEO of the Bay Area-headquartered Falafel Inc., the parent company of the rapidly expanding fast-casual chain SAJJ Mediterranean. Under Zaid’s strategic leadership, Falafel Inc. has grown SAJJ Mediterranean from a single brick-and-mortar location into a growing network of two food trucks and nine stores offering in-store dining, app rewards, catering, and event services. Before founding Falafel Inc., Zaid started DCI, a semiconductor test equipment company which, under his leadership, acquired Liberty Research Company and opened international offices before being sold. Ayoub is also an angel investor for start-ups in the technology and food and beverage industries.

Jack Gordon | Executive Director of Catering & Business Development | City Barbeque

As Executive Director of Catering and Business Development for City Barbeque, Jack leads City Barbeque’s efforts to deliver competition-quality barbeque and outstanding guest service to every guest at every catered event. Under his strategic leadership, City Barbeque Catering continues to serve and create happiness for more and more folks every year, catering full-service barbeque spreads for everything from formal wedding receptions and massive company picnics to small family gatherings and backyard barbeques. Jack brings with him 24 years of catering and event management experience, as well as Certified Meeting Planner credentials. A past president of the Ohio Chapter of Meeting Professionals International, Jack has served on the board of that organization.

Sunny Ilyas | Founder & CEO | Vale Food Co.

Sunny Ilyas is Founder & CEO for Vale Food Co, a rapidly growing healthy fast casual restaurant in Florida that offers build your own bowls; açaí bowls, and also provides meal plan delivery services. A true entrepreneur, he set out in 2014 to create a meal plan delivery company to provide people with healthy food that is delicious, convenient, affordable and has variety. In 2016, he was able to grow from a meal plan delivery business to opening up as a restaurant as well. As a dual revenue stream company, Vale Food Co in a year has been able to grow into 3 locations in prime real estate and thrive.


Daniel Brookes | Visual Retail Segment Marketing Manager | Intel Corporation

Speaker bio coming soon!

session sponsor