BREAKOUT SESSION / TUESDAY / MARCH 12, 2019 / 9:30 PM
Solving the Digital Marketing ROI Problem
Trends in online consumer behavior and digital technologies are finally allowing franchisees to see a return on local digital advertising. The internet now represents a game-changing opportunity for you to more efficiently acquire new customers, turn existing customers into brand loyalists and re-engage customers in highly personalized ways.
This session will teach attendees how to ensure that your entire digital presence works in harmony to help drive incremental revenue, gain insights in to what really works to create that revenue, and to leverage customer data in order to personalize marketing campaigns.
Hassy Braggs | Director of Marketing | Your Pie
With more than 15 years of professional marketing experience, Hassy Braggs brings a wealth of industry knowledge to the Your Pie family. He has held marketing and brand development roles for national brands such as Outback Steakhouse, LongHorn Steakhouse, Chick-fil-A and ESPN. As Marketing Director at Your Pie, Hassy is responsible for developing and implementing Your Pie’s overall marketing strategy and brand development at both the national and store levels, with a particular focus on raising brand awareness among new audiences, driving store sales and fueling franchise development.
Jodie Conrad | VP of Marketing | Fazoli’s
Jodie Conrad leads Marketing and Culinary functions at Fazoli’s – including advertising, field marketing, consumer insights, off-premise business development, public relations, and new product development and testing. Prior to joining Fazoli’s, Jodie was with The Wendy’s Company as a Director of Brand Marketing, and has also served as Director of Marketing for Donatos Pizza, Customer Marketing Manager for The Coca-Cola Company and Brand Manager for the Pillsbury Company. She has a BBA in Finance and an MBA from Ohio University. In addition to her work, Jodie is an avid reader and enjoys cooking and entertaining friends and family.
David Ponce | CMO | Wings Etc.
David Poncé started his career as a high school teacher: speech, drama, debate, creative writing. He transitioned from teaching creative writers into becoming an ad agency writer/creative director. Eventually, David moved from the ad agency side to the client side, working with a wide range of small to mid-sized companies: from startup franchisors in need of essential brand definition and development to established/maturing franchise companies with over 1200 units operating. David has helped franchisors and franchisees succeed on a continually-shifting marketing and advertising landscape. In his current position, he creates/manages projects for system-wide consumer marketing, franchisee/local store marketing and franchise development.
Bradley Voreis | VP of Strategic Marketing | Scorpion
Brad Voreis is Vice President of Strategic Marketing at Scorpion, where he focuses on maximizing clients’ overall web presence by helping them achieve their digital marketing goals. His unique background provides the insights needed to create and implement custom digital marketing solutions and tailored advertising campaigns for a diverse set of franchise systems. Prior to joining Scorpion, he served as the Vice President of Operations for Glass Doctor, a NeighborlyTM company (formerly The Dwyer Group) where he oversaw their North American operations as well as their digital initiatives. Prior to joining Neighborly, Brad was a Glass Doctor Franchisee in the Dallas-Fort Worth Metroplex where he achieved consistent double-digit annual sales growth.