March 11-13 | Louisville, KY  —  Early Bird registration ends December 21. Sign up today!

BREAKOUT SESSION / TUESDAY / MARCH 12, 2019 / 9:30 PM

Solving the Digital Marketing ROI Problem

Trends in online consumer behavior and digital technologies are finally allowing franchisees to see a return on local digital advertising. The internet now represents a game-changing opportunity for you to more efficiently acquire new customers, turn existing customers into brand loyalists and re-engage customers in highly personalized ways.

This session will teach attendees how to ensure that your entire digital presence works in harmony to help drive incremental revenue, gain insights in to what really works to create that revenue, and to leverage customer data in order to personalize marketing campaigns.

PANELISTS

Hassy Braggs | Director of Marketing | Your Pie

Speaker bio coming soon!

Jodie Conrad | VP of Marketing | Fazoli’s

Jodie Conrad leads Marketing and Culinary functions at Fazoli’s – including advertising, field marketing, consumer insights, off-premise business development, public relations, and new product development and testing. Prior to joining Fazoli’s, Jodie was with The Wendy’s Company as a Director of Brand Marketing, and has also served as Director of Marketing for Donatos Pizza, Customer Marketing Manager for The Coca-Cola Company and Brand Manager for the Pillsbury Company. She has a BBA in Finance and an MBA from Ohio University. In addition to her work, Jodie is an avid reader and enjoys cooking and entertaining friends and family.

David Ponce | CMO | Wings Etc.

Speaker bio coming soon!

MODERATOR

Justin Mink | Senior VP of Sales | Scorpion

Justin Mink is Senior Vice President of Sales at Scorpion, where he focuses on expanding the company’s national business across various industries. Before coming to Scorpion he served in founder and executive roles for a variety of technology and marketing companies. Justin was the Chief Marketing Officer at New Frontier Data, a provider of real-time data and analytics for legal cannabis operators and investors. He also served as co-founder and VP of Strategy at Music Audience Exchange, National Director at ReachLocal, and Brand Marketing Lead at Gannett. Justin has a B.A. in political science from the University of Mary Washington.

session sponsor