WEDNESDAY / MARCH 30, 2016 / 9:30 AM

Customer Experience: Is There an App for That?

A tech-savvy customer experience is table stakes these days, considering that 28 percent of adults have downloaded a restaurant app over the last three months. The numerous platforms and the plethora of services are overwhelming, however. Do I need a white label app or a third party app? Is there a difference? What about a loyalty app or a payment app? How much does it cost? Can I just have one app or do I need several? How did Starbucks get so lucky with its app? What about gamification? These are just a few questions our experts will answer.


Baron Concors | Chief Digital Officer | Pizza Hut

Baron Concors is Chief Digital Officer for Pizza Hut, an operating company of Yum! Brands, Inc. (NYSE: YUM). He is responsible for driving digital innovation across marketing, technology and partnerships to ensure Pizza Hut stays front and center with its technology connected consumers. Prior to this role, he was the CIO for Yum! Restaurants International where he was responsible for KFC and Pizza Hut technology for over 30,000 restaurants in over 120 countries. Before becoming CIO for Yum!, he was chief information and digital officer for Pizza Hut US. In 2009, Forbes Magazine named the Pizza Hut iPhone application the #1 branded mobile app of the year and Baron was named by Computerworld Magazine as one of the 100 Premier Technology Leaders in the world.

Douglas Kwong | Digital Director | Cicis Pizza

Douglas Kwong is Digital Director at Cicis Pizza, where he has refreshed and launched various online customer platforms as part of the company’s revitalization initiative. In the past year in the role, he helped to build a new responsive website with an expanded digital footprint, a new email program which doubled engagement in click-through rates, and launched a branded mobile loyalty app. Prior to joining Cicis, Douglas devised and executed online initiatives to grow exposure and e-commerce revenue at global hospitality organizations Hilton Worldwide and Choice Hotels International. He is also President and Co-Founder of the Diabetic Shoes HuB, an online retailer of orthopedic footwear and accessories.

Stacy Peterson | CIO | Wingstop

Stacy is a transformative business leader with a proven track record of helping companies leverage technology to drive business value. Throughout her 18 years of experience, Stacy has specialized in the retail and restaurant industries, holding various Technology roles at companies such as Blockbuster® and Kinko’s®, which evolved into FedEx Office®. Currently, Stacy serves as Chief Information Officer (CIO) for Wingstop Inc. (Wingstop), providing strategic oversight for system-wide information technology projects and activities. Prior to joining Wingstop, Stacy was the VP for application development at CBRE, the largest global commercial real estate firm.


Tracey Fullington | National Account Manager | SCA Americas – Tork

Tracey is an accomplished sales management professional with over 20 years of experience, who is dedicated to serving restaurants in a sustainable way. She promotes SCA’s line of Tork products and hygiene initiatives to national account foodservice concepts with corporate headquarters based in the Southeastern United States. Since 2007 she has been responsible for maintaining and growing a portfolio of high profile national foodservice concepts with locations that cross regional boundaries.

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