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March 16-18, 2020 | Atlanta — Early Bird registration ends October 25. Sign up today!

AGENDA

MONDAY / MARCH 16, 2020

3:00 pm | Registration opens

Pizza Showdown on the Hot Rocks Plaza

Sample NY style and deep-dish pizza and vote for your favorite!

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4:00 pm | Welcome

Opening Remarks

• Cherryh Cansler | VP of Editorial | Networld Media Group

4:10 pm | Keynote Session

Session Topic – Coming Soon!

  • Sponsored by Hot Rocks Pizza Ovens
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4:10 pm | Opening Keynote Session

Strategic Brand Building through Entertainment

Canadian entrepreneur Ryan Smolkin’s master goal for his franchise is GLOBAL DOMINATION! As the mastermind behind Smoke’s Poutinerie, Smolkin has always viewed the QSR as an Entertainment brand first, and restaurant second. Ryan will walk guests through a day in the life of Smoke’s Poutinerie and what it takes to build a global brand. He’ll also talk about the journey into franchising as well as the challenges faced and outcomes.

SPEAKER:
Ryan Smolkin | Founder & CEO | Smoke’s Poutinerie

  • Sponsored by Welbilt

KEYNOTE SPEAKER 

Ryan Smolkin
Founder & CEO
Smoke’s Poutinerie

5:00 pm | Group Activity

Community Give-Back Party

Join us for a Community Give-Back Party, where for one hour we will make peanut-butter-and-jelly sandwiches for the Atlanta community. Last year our efforts benefited 2,500 families!

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6:00 – 8:00 pm | Networking

Opening Reception

Join us at the start of the Summit for a chance to network with attendees, speakers and sponsors over cocktails and hors d’oeuvres.

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TUESDAY / MARCH 17, 2020

7:00 am | Registration & Breakfast

8:00 am | General Session

Executive Perspectives: Inspiration for Today’s Restaurant Leaders

In this session, you will hear three short, thought-provoking talks that will leave you challenged and inspired.

Presenters:

How NOT to Be a Hot Concept
Mike Speck | CEO | Asian Box

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9:00 am | Refreshment Break

9:30 am | Breakout Session

Defending Your Turf: How to Beat all the Non-Restaurant Competition Stealing Your Customers

Competition for customer dollars is steeper than ever as brands are not only going head to head with one another but also with grocery stores, gas stations and subscription meal services.

While these nontraditional restaurant experiences are a threat, especially by catering to those trying to maintain a certain type of diet, brands can learn a lot from them.

Executives in this session will share how they are offering innovative products and customer experiences to beat these trespassers at their own games.

Panelists:
Jacob Brewer | Sr. Director, Restaurant Excellence | CKE Restaurants Holdings

9:30 am | Breakout Session

Are You Protecting Your Frontline?

Nothing stands between customers and your frontline employees, so staff must be equipped with the proper tools and social skills to handle an ever-increasing demanding consumer.

This session will show you how to teach your employees how to handle customer demands and complaints without feeling abused in the process.

Panelists:
Dennie Laney | VP of Training & Development | MOOYAH Burgers Fries and Shakes

PANELISTS:
Hassy Braggs | Director of Marketing | Your Pie
Jodie Conrad | VP of Marketing | Fazoli’s
David Ponce | CMO | Wings Etc.

MODERATOR:
Bradley Voreis | VP of Strategic Marketing | Scorpion

  • Sponsored by Scorpion

PANELISTS:
Sammy Aldeeb | CEO | Urban Bricks
Alonso Castañeda | VP of Brand Development & Strategy | Four Foods Group
Patrick Conlin | President | Jake’s Franchising, LLC / Wayback Burgers
Matt Friedman | Co-Founder & CEO | Wing Zone

MODERATOR:
Scott Absher | Co-Founder & CEO | Shiftpixy

  • Sponsored by ShiftPixy

10:30 am | Refreshment Break

11:00 am | Breakout Session

Taming the Beast: How to Make Third-Party Delivery Your Ally

Delivery is a must-have these days, but there are still so many questions surrounding how to do it successfully. Do you hire in-house drivers or work with third-party platforms? Which are the easiest in which to partner? Which take too much off the top? How can you integrate them into your existing systems? How can you ensure that your food arrives in good shape?

Those are just a few questions that our experts will answer.

Panelists:
Chris Birkinshaw | CEO | Aloha Poke Co.
Sam Brewer | Project Lead, Restaurant Design | Chick-fil-A
Justin McCoy | VP of Marketing | Cousins Subs

  • Sponsored by Checkmate

11:00 am | Breakout Session

Using Technology to Acquire NEW customers

We’ve all heard the stats about how it costs more to attract new customers than to keep old ones, but that doesn’t mean you should forget about introducing your brand to newcomers.

This session will offer tech-savvy tips and tricks to help you not only entice first-timers to give your brand a chance but also how to make the most out of that first impression.

  • Sponsored by GetUpside

12:00 pm | General Session

Lunch & Learn

  • Sponsored by Middleby Corporation
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12:00 pm | Lunch  & Learn

Kitchen of the Future: Utilization and Efficiency

PRESENTER:
Don Hawkins, Jr. | Executive Vice President – Middleby Combi | Middleby Corporation

  • Sponsored by Middleby Corporation

PRESENTER 

Don Hawkins, Jr.
Executive Vice President – Middleby Combi
Middleby Corporation

1:15 pm | Breakout Session

Are Your Customers Phygitally Attracted to Your Brand?

Between now and 2023, restaurant delivery is projected to grow at more than three times the rate of on-premise sales, and more than half of delivery consumers already order food directly from the restaurant’s app or website. Although those numbers are staggering, they also mean a lot of customers still order in more traditional ways.

This begs the question: Are you pleasing both types of customers? By the end of this session, you’ll have a plan in place that will allow you to answer, “Yes.”

Panelists:
Nicole Bushnell | CMO | Garden Fresh Restaurants
Beto Guajardo | President | Schlotzsky’s

1:15 pm | Breakout Session

Cannabis-Infused Cauliflower Crust with Vegan Cheese: Wait, is that a Thing?

If you haven’t heard of Cannabis-Infused Cauliflower Crust with Vegan Cheese, don’t worry, it’s not a new menu trend. We made it up, but would you be surprised if it were all the rage? Customers’ obsession with trying the newest craze [think CBD] before everyone else is forcing chefs to add dramatic flares to the menu, but when is it too much?

This session will explore the latest menu trends and when or if brands should implement them.

Panelists:
Michael Mohammed | CEO | Chronic Tacos
Jamie Powell | VP Menu Design & Development | Burgerville

2:15 pm | Refreshment Break

2:30 pm | Breakout Session

Don’t Unfollow Me: Protecting Your Social Game from Getting ‘Facebooked’

If your social media engagement is down, you are not alone. Recent data shows a significant drop in customer engagement on business Instagram accounts.

And, if you remember, that’s how it all went downhill for Facebook business profiles. Customers caught on quickly to corporate profiles and eventually filtered them out in favor of seeing their friends’ posts. That lead to equaled fewer impressions for restaurants which resulted in lower traffic. To stop that vicious cycle, brands were forced to focus more on paid ads guaranteeing that customers would take notice.

Some believe Instagram is heading toward the same fate, but the good news is that 80% of Instagram users follow at least one business account. That means they still want to hear from their favorite brands, as long as their posts are “Insta-worthy.”

This session will help you figure out how to make the cut and discuss when and if paid ads are the way to go.

2:30 pm | Breakout Session

How to Know When it’s Time to Grow Up

Loyal customers love everything about their favorite brands from the food and atmosphere to the logo and tone of marketing materials, but how does that change as they enter different phases of their lives? And will they outgrow you if you don’t grow with them?

Branding and marketing experts will help you decide if your business is ready to move on to the next stage whether that means implementing a total rebrand, enhancing your social media presence or adding a bit of creativity to the menu.

Panelists:
Frank Belatti | Managing Partner | Equicorp Partners, LLC
Steven Chan | Founder & CEO | Tin Drum Asian Kitchen
Erik Hess | President | Moe’s Southwest Grill

3:30 pm | Refreshment Break

4:00 pm | Breakout Session

Solving Labor Woes

Managing labor is time-consuming and expensive but takes frustration to a new level when you add in the ongoing changes regarding employment rulings and laws.

From minimum wage to health care issues, this session will provide an update on labor laws facing the restaurant industry as well as offer best practices on hiring and managing workers.

Panelists:
Ken Lineberger | President | Waters Edge Wineries

4:00 pm | Breakout Session

How to Help Customers End their ‘Searches’ with Your Brand

More than 5 billion queries for restaurants are entered into Google’s search bar each month with results moving more toward zero or no additional clicks. Although most purchase decisions begin with an online search, the majority of engagement happens on local brand pages, which requires companies to manage their Google pages for customers to get quick and accurate results.

This session will teach attendees how to use search tools to help round out localized social marketing strategies.

6:00 – 9:00 pm | Offsite Dinner Party

The Painted Pin

After a full day of informative and inspiring sessions, get ready for an evening of great food, conversation and fun at The Painted Pin!

The Painted Pin is an upscale boutique bar, bowling and entertainment venue with 20 full-service lanes in an industrial warehouse space in the heart of Buckhead’s Miami Circle. In addition to bowling, complimentary classic interactive games including indoor bocce ball, table shuffleboard, ping pong, skeeball, southern skittles, giant Jenga, bimini ring toss and oversized basketball pop-a-shots are available.

This private dinner party is included with your Summit registration at no additional cost. Transportation will be provided.

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6:00 – 9:00 pm | Dinner Party

Kentucky Derby Museum

Experience the ‘Fastest Two Minutes in sports’ at the Kentucky Derby Museum—Where Every Day is Derby Day!

After a full day of informative and inspiring sessions, get ready for an evening of great food and great conversation at one of the premiere attractions in the Louisville region. The Kentucky Derby Museum celebrates the tradition, history, hospitality and pride of the world-renown event that is the Kentucky Derby.

Located on the grounds of Churchill Downs where the legendary race is held annually, the museum consists of two floors of interactive exhibits, including a 360-degree theater that shows the HD video “The Greatest Race.” Through the film and exhibits, you can can learn what goes into the breeding and training of a young foal and the path it takes to the Kentucky Derby’s winner circle.

This private dinner party is included with your Summit registration at no additional cost. Transportation will be provided.

  • Sponsored by Welbilt
Agenda

WEDNESDAY / MARCH 18, 2020

8:00 am | General Session

Breakfast Briefing

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8:00 am | Breakfast Briefing

Everywhere Commerce: Delivering the Franchise Promise

PRESENTER:
• Brandon Overstreet | Brand Loyalty Innovator |  Touchpoint Restaurant Innovations

  • Sponsored by Touchpoint Restaurant Innovations

PRESENTER 

Brandon Overstreet
Brand Loyalty Innovator
Touchpoint Restaurant Innovationss

9:00 am | General Session

Brain Exchange

The Brain Exchange breaks attendees into small groups to discuss some of the most pressing issues facing restaurant operators today. These informal group discussions allow attendees to learn from one another’s mistakes and successes.

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9:00 am | General Session

Brain Exchange

The Brain Exchange breaks attendees into small groups to discuss some of the most pressing issues facing restaurant operators today. These informal group discussions allow attendees to learn from one another’s mistakes and successes.

Brain Exchange Topics:
 CUSTOMER EXPERIENCE | Does yours measure up? Sponsored by: LSI Industries
• DATA ANALYTICS | Do you understand your KPIs? Sponsored by: Acrelec America
• DELIVERY | Integrating operations and technology Sponsored by: Checkmate
• FRANCHISING |  What is the most intelligent path to growth and what are the most common obstacles you will face to get there? Sponsored by: Winmark Franchise Partners
• KITCHEN OPS | Benefits of decreasing your restaurant building footprint Sponsored by: Polar King
• MARKETING | Are you spending too little or too much? Sponsored by: Oracle Food and Beverage
• MENU TRENDS & FOOD SAFETY | What will your customers demand in 2020 and beyond? Sponsored by: Controlant
• MOBILE | Are you providing the right platforms for your customers? Sponsored by: Forter

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10:30 am | Refreshment Break

11:00 am | Breakout Session

Restaurants are the New Retail

  • Sponsored by Partners + Napier

11:00 am | Breakout Session

Session Topic – Coming Soon!

  • Sponsored by PDQ Signature Systems

12:00 pm | Lunch

12:45 pm | Breakout Session

Session Topic – Coming Soon!

  • Sponsored by Middleby Corporation

12:45 pm | Breakout Session

1:45 pm | Refreshment Break

2:00 pm |  General Session

Franchising Think Tank

This panel, packed with CEOs and franchisors, will talk about the latest issues of the day and what it takes to succeed in franchising.

Panelists:
Joe Guith | President | McAlister’s Deli
Ricky Richardson | CEO | Eggs Up Grill
Charles Watson | CEO | Tropical Smoothie Café

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3:00 pm | Summit adjourns

Agenda and speakers are subject to change.

GROUP DISCOUNTS

Take Your Team to the Summit!

Restaurant/Foodservice Operators who register two attendees may add a third attendee at no additional cost.

Group discount does not apply to Franchise Brokers/Consultants or Vendors.

HOTEL RESERVATIONS

The Westin Buckhead Atlanta

Rate: $209/night* | Deadline: 2/24/20
* Subject to availability at time of booking.

Click below to book online or call 1-800-937-8461 and mention Restaurant Franchising & Innovation Summit.

SPONSORSHIP OPPORTUNITIES

Starting at under $7,000

Sponsoring the Summit will put you in meaningful conversations with executives in your target market.

Download the Sponsor Prospectus to learn more.