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March 16-18, 2020 | Atlanta — Early Bird registration ends December 13. Sign up today!

BREAKOUT SESSION / TUESDAY / MARCH 17, 2020 / 9:30 AM

Are You Protecting Your Frontline?

Nothing stands between customers and your frontline employees, so staff must be equipped with the proper tools and social skills to handle an ever-increasing demanding consumer.

This session will show you how to teach your employees how to handle customer demands and complaints without feeling abused in the process.

PANELISTS

Dennie Laney | VP of Training & Development | MOOYAH Burgers Fries and Shakes

Dennie Laney has dedicated her career to the restaurant and hospitality industries, serving individuals, teams, and organizations desiring to cultivate an environment of building trusting relationships, where authenticity and humility lay the foundation for outstanding results. Dennie has accomplished this by defining the internal people and performance strategies for both corporate and for operations teams, aligned to achieve bottom line success for performance, profitability and EBITDA achievement. Dennie has worked for iconic brands such as Brinker International, Romano’s Macaroni Grill, and G6 Hospitality LLC (Motel 6 Studio 6). She elevates leadership excellence at all levels, with maximum results-orientation at the forefront.

Jodie Conrad | VP of Marketing | Fazoli’s

Jodie Conrad leads Marketing and Culinary functions at Fazoli’s – including advertising, field marketing, consumer insights, off-premise business development, public relations, and new product development and testing. Prior to joining Fazoli’s, Jodie was with The Wendy’s Company as a Director of Brand Marketing, and has also served as Director of Marketing for Donatos Pizza, Customer Marketing Manager for The Coca-Cola Company and Brand Manager for the Pillsbury Company. She has a BBA in Finance and an MBA from Ohio University. In addition to her work, Jodie is an avid reader and enjoys cooking and entertaining friends and family.

David Ponce | CMO | Wings Etc.

David Poncé started his career as a high school teacher: speech, drama, debate, creative writing. He transitioned from teaching creative writers into becoming an ad agency writer/creative director. Eventually, David moved from the ad agency side to the client side, working with a wide range of small to mid-sized companies: from startup franchisors in need of essential brand definition and development to established/maturing franchise companies with over 1200 units operating. David has helped franchisors and franchisees succeed on a continually-shifting marketing and advertising landscape. In his current position, he creates/manages projects for system-wide consumer marketing, franchisee/local store marketing and franchise development.

MODERATOR

Bradley Voreis | VP of Strategic Marketing | Scorpion

Brad Voreis is Vice President of Strategic Marketing at Scorpion, where he focuses on maximizing clients’ overall web presence by helping them achieve their digital marketing goals. His unique background provides the insights needed to create and implement custom digital marketing solutions and tailored advertising campaigns for a diverse set of franchise systems. Prior to joining Scorpion, he served as the Vice President of Operations for Glass Doctor, a NeighborlyTM company (formerly The Dwyer Group) where he oversaw their North American operations as well as their digital initiatives. Prior to joining Neighborly, Brad was a Glass Doctor Franchisee in the Dallas-Fort Worth Metroplex where he achieved consistent double-digit annual sales growth.

session sponsor