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Attracting Multi-Unit Franchisees

Franchising is all about growing a brand’s presence, but while some brands thrive at capturing the attention of successful multi-unit operators, others fall flat. But why? What is missing from those brands’ operations model that just can’t seem to get it right? This panel of franchisors and franchisees will tell you.


Rafik Farouk | Sr. Director of Global Business Development | PF Changs

Rafik Farouk is the senior director of Global Business Development for P.F. Chang’s. In his role with the international Asian culinary brand, he helps guide international growth strategy and oversees expansion of a company that has more than 300 restaurants in 23 countries and U.S. airport locations. Prior to P.F. Chang’s Rafik served as the Senior Director of Development and Operations at Bloomin’ Brands Inc., where he managed the international franchisees’ development and supported of the global operations as part of the Global Development Team. During his tenure with Bloomin’ Brands, he worked to launch the Aussie Grill by Outback, the first fast-casual concept in company history.

Drew Kellogg | CEO | Oath Pizza

Drew Kellogg is the CEO of Oath Pizza. Originally from Seattle, Drew attended the United States Naval Academy and served overseas before earning his MBA from Johns Hopkins University. After working as a financial advisor for various national medical companies, Drew returned to operational leadership at Chipotle Mexican Grill in 2008. Drew served as the Executive Team Director of the Mid-Atlantic Region for nearly a decade, leading all operational, financial and team developments for over 300 restaurants and 7,000 employees. Drew joined Oath Pizza in 2018, and brought his years of executive leadership experience to the rapidly evolving company. Drew now drives Oath Pizza’s strategic vision with his purpose-driven and talented team.


Bradley Voreis | VP of Strategic Marketing | Scorpion

Brad Voreis is Vice President of Strategic Marketing at Scorpion, where he focuses on maximizing clients’ overall web presence by helping them achieve their digital marketing goals. His unique background provides the insights needed to create and implement custom digital marketing solutions and tailored advertising campaigns for a diverse set of franchise systems. Prior to joining Scorpion, he served as the Vice President of Operations for Glass Doctor, a NeighborlyTM company (formerly The Dwyer Group) where he oversaw their North American operations as well as their digital initiatives. Prior to joining Neighborly, Brad was a Glass Doctor Franchisee in the Dallas-Fort Worth Metroplex where he achieved consistent double-digit annual sales growth.

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