BREAKOUT SESSION / THURSDAY / MARCH 31, 2022 / 10:30 AM
Automating the Franchisee Lifecycle
Vetting, onboarding, training and tracking franchisee progress are imperative to running a successful brand, but they are also expensive and time consuming.
What if there were ways to cut both the costs and the labor associated with managing franchisees? Well, there are several, according to our panelists who will share their go-to strategies.
Craig Sherwood | Vice President, U.S. Development | Little Caesars
Craig Sherwood is vice president of U.S. Development at Little Caesar Enterprises, Inc., the world’s third largest pizza chain. With oversight for all aspects of Little Caesars domestic franchise development, real estate and construction, Craig leads a team devoted to the growth of one of the most iconic brands in the world. Uniquely qualified as an attorney, business professional and former United States Army officer, Craig has more than 20 years of franchise development experience across a variety of industries. Prior to joining Little Caesars, he served as chief development officer at Gold’s Gym, where he managed the brand’s franchising community and licensing programs while leading the charge to expand internationally.
Susan Taylor | President & CEO | Juice It Up!
A highly successful restaurant industry veteran with over 30 years of experience, Susan Taylor joined the Juice It Up! family in 2019 as VP of Operations and Business Development and was promoted to President and CEO of the brand in early-2020. Susan has served in various leadership roles for national franchise chains including 14 years at Jamba, where she was the Senior Director of Franchise Operations, Sharky’s Woodfired Mexican Grill, Baja Fresh and Chevy’s Fresh Mex. Under her leadership, Juice It Up! has built upon its diverse offerings by putting a heavier focus on product innovation and ingredient functionality. Since coming on board, Susan has spearheaded initiatives that have dramatically improved both the guest-and franchisee-facing experience.
Bradley Voreis | VP of Strategic Marketing | Scorpion
Brad Voreis is Vice President of Strategic Marketing at Scorpion, where he focuses on maximizing clients’ overall web presence by helping them achieve their digital marketing goals. His unique background provides the insights needed to create and implement custom digital marketing solutions and tailored advertising campaigns for a diverse set of franchise systems. Prior to joining Scorpion, he served as the Vice President of Operations for Glass Doctor, a NeighborlyTM company (formerly The Dwyer Group) where he oversaw their North American operations as well as their digital initiatives. Prior to joining Neighborly, Brad was a Glass Doctor Franchisee in the Dallas-Fort Worth Metroplex where he achieved consistent double-digit annual sales growth.