BREAKOUT SESSION / WEDNESDAY / FEBRUARY 24, 2021 / 12:45 PM
Bringing Your Kitchen out of the Dark Ages
As retail space becomes more expensive, restaurants are trying to operate in smaller footprints. This means there is a constant need to reassess and evaluate new ideas surrounding cooking solutions. There are more open kitchen designs, for example, sparking the demands for flexible cooking equipment as well as more efficient equipment that can deliver against an ever-changing menu.
In this session, you’ll hear from restaurant operators who are on a mission to bring their kitchens into the future. They’ll discuss the equipment issues they’re facing, the benefits of scaling down prep areas by using commissaries and finding ways to automate back-of-the-house processes as well as what is happening with Sous Vide efforts.
Lastly, they’ll pull back the curtain on their own kitchens, giving attendees a look into what has worked best for them and what they wished they could do differently.
Alonso Castañeda | VP of Brand Development & Strategy | Four Foods Group
Eager to inspire company growth, Alonso Castañeda is an innovative Operations and Concept Strategy Professional with expertise in new system implementation and roll-out, technology integration, sales, marketing, catering, field training and talent development. With a vast array of skills and an impressive background in the industry, Alonso has been fortunate to work within a variety of roles for new and existing markets and from full service casual restaurants to fast casual and Hotel/Resort F&B. He has worked as a Director of Franchise Operations, Regional Manager, Director of F&B, Director of Sales and Store compliance and currently Vice President of Brand Development and Strategy for the Four Foods Group Brands.
Matt Friedman | Co-Founder & CEO | Wing Zone
Back in 1991, finding Amazing Flavor was not so easy – especially at the University of Florida in Gainesville, FL where Matt Friedman and Adam Scott were away at school. Matt and Adam spent many a night in their fraternity house kitchen perfecting the recipes that one day would become Wing Zone’s trademark flavors. Starting with a single storefront, Matt and Adam built the Wing Zone brand, satisfying the cravings of Flavorholics in other towns, states and now, worldwide. Today, Matt and Adam are among the few ever to be inducted in the Buffalo Wing Hall of Flame. Wing Zone now has nearly 100 locations.
Eric Marcoux | VP, Quality Management | Smashburger
Eric Marcoux is the Vice President of Quality Management for Smashburger, where he is responsible for the oversight of Quality Assurance, R&D, Operations platform design, Guest experience, Restaurant safety & sanitation and Crisis management. He has been a member of the Smashburger team since 2012 taking on various rolls within the organization. Eric has been in the food business for the past 20+ years with experience ranging from regulatory compliance, consulting and restaurant operations. He has a Bachelor of Science degree in Environmental Health with an emphasis on microbiology from Cal State Northridge.
Nels Storm | Senior Director – Culinary | AMC Theatres
Nels Storm is the Sr. Director of Culinary for the world’s largest film exhibition company, AMC Entertainment, where he leads product development and equipment identification efforts across AMC’s portfolio of brands including AMC, AMC Classic, and AMC DINE-IN. Nels combines strong cross-industry knowledge backed by years of culinary, operations, and development experience with brands like ARAMARK, Caribou Coffee, and the Minnesota Vikings Football Club, with the uniquely innovative mindset he brings to the world of theatre dining, this has yielded concepts like AMC Red Kitchen, AMC’s first Fast Casual concept, and AMC Feature Fare, the largest concession stand innovation in the history of the industry.
Scott Heim | President | Middleby Ventless Solutions & Evo America
Scott Heim is President of Middleby Ventless Solutions and Evo America. In this position he leads the efforts of all the Middleby commercial brands with ventless cooking solutions. He is concentrating on educating designers, architects and customers on a variety of ventless concepts, especially focusing on ways to create pockets of F&B revenue in non-traditional locations and even in historical buildings. Scott joined Evo, Inc. in 2012, sparking the product development work in the griddle, plancha and cooktop segments. He directed the launch of the EVent ventless griddle in 2015. Prior to joining Evo, he created a consumer packaged goods firm which was successful in a competitive retail market.