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August 10-12, 2021 | Atlanta – Early Bird registration ends May 28. Sign up today!


Is “Best of Breed” The Best Approach?

Synchronous Solutions vs. Conventional Wisdom ‘Layering’

We’ve all been indoctrinated to—and supportive of—adopting best of breed as it relates to technology. But in doing so, we sometimes fall into an unintended trap when facing the daunting task of managing multiple vendors and disparate layers of complexity. Whether working with smaller organizations that do not fully comprehend the requirements of larger enterprises or struggling with the inability to properly share data across multiple platforms, the best of breed approach can be fraught with issues–especially when it comes to the highly complex process of seamless API interactions and the attainment of added value.

In this session, you’ll learn the best approach to implementation, including pitfalls to avoid when rolling out new technologies, questions to ask your POS provider, and the measurable advantages and benefits of a synchronous approach to enterprise solutions. Still not sold? Think “Menu Mayhem” and the resultant task of menu management!


Robert Blackwell | VP, Major & Strategic Accounts | PDQ Signature Systems

For over 20 years, Robert Blackwell has helped restaurant operators in quick service, table service, fast casual, and other F&B segments navigate the IT landscape by taking the approach of a trusted advisor with his clients on selection, and deployment of enterprise IT solutions involving Point of Sale, back office applications, digital transformation, and how best to leverage customer data. PDQ is the vendor of choice for many franchised operations which includes over 2800 Jimmy John’s locations.

Aaron Noveshen | Founder & President | Starbird & Culinary Edge Ventures

A graduate of UC Berkeley’s Haas School of Business, Aaron Noveshen is an award-winning chef and restaurant entrepreneur. He is the Founder and President of The Culinary Edge, an innovation agency that provides global companies with strategic food, brand and operations solutions. Aaron is also the Founder and President of Starbird, a modern chicken concept that is revolutionizing food and convenience in the QSR/Fast Casual marketplace. As Co-founder of Pacific Catch Restaurants, Aaron served as president for 10 years and currently serves on the board of directors. Most recently Aaron co-founded The Culinary Edge Ventures with the mission to create, incubate, operate and grow restaurant brands.


Elliot Maras | Editor | Kiosk Marketplace & Vending Times

Elliot Maras is editor of Kiosk Marketplace and Vending Times. He is a former board member of the International Foodservice Editorial Council, a recipient of the Office Refreshment Development Foundation’s Award For Journalism, and a graduate of the National Automatic Merchandising Association’s Executive Development Program at Michigan State University.

session sponsor