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BREAKOUT SESSION / FRIDAY / APRIL 1, 2022 / 10:30 AM
Sipping Into Higher Sales With Beverage Innovation
Customers are more interested now than ever in treating themselves to innovative beverages while dining out, according to December 2021 research from The National Restaurant Association. The group predicted that flavored sparkling waters, seltzers, spicy-rimmed cocktails and CBD-infused beverages to gain popularity in 2022, but creating such intricate drinks for mass consumption could be quite the challenge for restaurants suffering labor shortages. This session will discuss how to quench the consumer’s thirst despite fewer workers and rising supply costs.
PANELISTS
Bradley Voreis | VP of Strategic Marketing | Scorpion
Brad Voreis is Vice President of Strategic Marketing at Scorpion, where he focuses on maximizing clients’ overall web presence by helping them achieve their digital marketing goals. His unique background provides the insights needed to create and implement custom digital marketing solutions and tailored advertising campaigns for a diverse set of franchise systems. Prior to joining Scorpion, he served as the Vice President of Operations for Glass Doctor, a NeighborlyTM company (formerly The Dwyer Group) where he oversaw their North American operations as well as their digital initiatives. Prior to joining Neighborly, Brad was a Glass Doctor Franchisee in the Dallas-Fort Worth Metroplex where he achieved consistent double-digit annual sales growth.
MODERATOR
Mario Paysse | VP of Sales | Botrista
Mario Paysse is the VP of Sales at Botrista and leads all strategic partnerships. Botrista’s robotic barista machine provides craft beverage solutions to restaurant operators without the need of a full bar. His 15+ year career span includes leading commercial teams at Pepsi, Starbucks, and Bevi. He has extensive experience both in the US and International markets, and is also a thought industry writer on Forbes.com.
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