BREAKOUT SESSION / FRIDAY / APRIL 1, 2022 / 11:45 AM
Local Store Marketing: Simple and Effective Tactics
Everyone talks about the importance of “LSM,” but how many really understand how to create campaigns that lead to a measurable ROI? Marketing execs will reveal what they’ve learned from trial and error.
Desi Saran | Founder & CEO | Sweetberry Bowls
Sweetberry Bowls was founded in 2017 by restaurant veteran, Desi Saran. He is a serial entrepreneur with an MBA in Finance & BA in Economics from Rutgers University. Desi has extensive experience in developing fast-casual chains and tech start-ups. He created Sweetberry Bowls to provide quality and affordable healthy food options to consumers. The healthy, fast-casual concept specializes in Acai bowls, Poke Bowls, Smoothies, Wraps, & Salads with a focus on product, atmosphere and extraordinary customer service. Under Desi’s leadership, the company opened 20 units across 7 states in 2 years.
Bradley Voreis | VP of Strategic Marketing | Scorpion
Brad Voreis is Vice President of Strategic Marketing at Scorpion, where he focuses on maximizing clients’ overall web presence by helping them achieve their digital marketing goals. His unique background provides the insights needed to create and implement custom digital marketing solutions and tailored advertising campaigns for a diverse set of franchise systems. Prior to joining Scorpion, he served as the Vice President of Operations for Glass Doctor, a NeighborlyTM company (formerly The Dwyer Group) where he oversaw their North American operations as well as their digital initiatives. Prior to joining Neighborly, Brad was a Glass Doctor Franchisee in the Dallas-Fort Worth Metroplex where he achieved consistent double-digit annual sales growth.