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March 30 – April 1, 2022 | Nashville — Early Bird pricing ends December 10, 2021. Sign up today!


Money Hungry: Remodels, Acquisitions and Build-outs

You know what they say, you have to spend money to make money, but where does that money come from? This panel centers around how to help franchisees raise money to grow their footprints.


Hassy Braggs | Director of Marketing | Your Pie

With more than 15 years of professional marketing experience, Hassy Braggs brings a wealth of industry knowledge to the Your Pie family. He has held marketing and brand development roles for national brands such as Outback Steakhouse, LongHorn Steakhouse, Chick-fil-A and ESPN. As Marketing Director at Your Pie, Hassy is responsible for developing and implementing Your Pie’s overall marketing strategy and brand development at both the national and store levels, with a particular focus on raising brand awareness among new audiences, driving store sales and fueling franchise development.


Jeff Sturgis | Chief Development Officer | Another Broken Egg Cafe

Jeff Sturgis is Chief Development Officer for Another Broken Egg Cafe, leading all restaurant franchise and development functions for both company and franchise units. Jeff is an accomplished, experienced and strategic senior franchising executive. His deep experience, knowledge and understanding of all development functions gives him the ability to align development strategy with unit level operational dynamics and with overall organizational goals and strategy. His experience includes leading cross-functional teams in single and multi-brand environments with the goal of driving intelligent and sustainable unit growth. Jeff has held several senior leadership positions in the franchise industry including Chief Development Officer for Fazoli’s Restaurants and Chief Development Officer for McAlister’s Deli.

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