BREAKOUT SESSION / TUESDAY / MARCH 17, 2020 / 4:00 PM
Solving Labor Woes
Managing labor is time-consuming and expensive but takes frustration to a new level when you add in the ongoing changes regarding employment rulings and laws.
From minimum wage to health care issues, this session will provide an update on labor laws facing the restaurant industry as well as offer best practices on hiring and managing workers.
Ken Lineberger | Founder & President | Waters Edge Wineries
After spending nearly 20 years in sales and marketing with a large software company, Ken Lineberger co-founded The Wine Tailor in Rancho Cucamonga along with his wife Angela in 2004. Ken saw an opportunity to take the best of what he had experienced in the corporate world to a small business model, envisioning a concept that allowed him to fulfill his passion for wine and food, and in a template, could be replicated in other venues across the United States. With the model perfected, Ken created Waters Edge Wineries as the franchise brand in 2012 and began selling winery franchises nationwide. He currently oversees all sales efforts.
Jodie Conrad | VP of Marketing | Fazoli’s
Jodie Conrad leads Marketing and Culinary functions at Fazoli’s – including advertising, field marketing, consumer insights, off-premise business development, public relations, and new product development and testing. Prior to joining Fazoli’s, Jodie was with The Wendy’s Company as a Director of Brand Marketing, and has also served as Director of Marketing for Donatos Pizza, Customer Marketing Manager for The Coca-Cola Company and Brand Manager for the Pillsbury Company. She has a BBA in Finance and an MBA from Ohio University. In addition to her work, Jodie is an avid reader and enjoys cooking and entertaining friends and family.
David Ponce | CMO | Wings Etc.
David Poncé started his career as a high school teacher: speech, drama, debate, creative writing. He transitioned from teaching creative writers into becoming an ad agency writer/creative director. Eventually, David moved from the ad agency side to the client side, working with a wide range of small to mid-sized companies: from startup franchisors in need of essential brand definition and development to established/maturing franchise companies with over 1200 units operating. David has helped franchisors and franchisees succeed on a continually-shifting marketing and advertising landscape. In his current position, he creates/manages projects for system-wide consumer marketing, franchisee/local store marketing and franchise development.
Bradley Voreis | VP of Strategic Marketing | Scorpion
Brad Voreis is Vice President of Strategic Marketing at Scorpion, where he focuses on maximizing clients’ overall web presence by helping them achieve their digital marketing goals. His unique background provides the insights needed to create and implement custom digital marketing solutions and tailored advertising campaigns for a diverse set of franchise systems. Prior to joining Scorpion, he served as the Vice President of Operations for Glass Doctor, a NeighborlyTM company (formerly The Dwyer Group) where he oversaw their North American operations as well as their digital initiatives. Prior to joining Neighborly, Brad was a Glass Doctor Franchisee in the Dallas-Fort Worth Metroplex where he achieved consistent double-digit annual sales growth.