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BREAKOUT SESSION / THURSDAY / MARCH 31, 2022 / 2:45 PM
Taking (Back) Control of Customer Data
Third-party delivery companies and ghost kitchens have made it possible for brands of all sizes to offer delivery, but it’s not always profitable. Restaurants getting it right are finding ways to not only capture customer data but also entice them to order from their own channels as opposed to the UberEats and GrubHubs of the world.
PANELISTS
Claiborne Irby | SVP, Customer Engagement & Strategy | Focus Brands
Claiborne Irby joined Focus Brands in March 2020 and brings 15 years’ experience in the hospitality, retail and financial industries. As SVP of Customer Engagement and Strategy, he leads the company’s Insights and Strategy team to leverage data analytics and guest feedback to generate value and loyalty among customers while improving business performance for franchisees and investors. Claiborne comes to Focus Brands from the Crew Research Group where he worked with both major and independent hotel chains, as well as other hospitality clients to better understand their customers, optimize their competitive positioning and deliver engaging branded experiences. Previously, he spent seven years at Hilton Worldwide leading global brand and portfolio strategy for all 16 brands.
Aaron Noveshen | CEO, Starbird / Founder & Chairman, The Culinary Edge
A graduate of UC Berkeley’s Haas School of Business, Aaron Noveshen is an award-winning chef and restaurant entrepreneur. He is the Founder and President of The Culinary Edge, an innovation agency that provides global companies with strategic food, brand and operations solutions. Aaron is also the Founder and President of Starbird, a modern chicken concept that is revolutionizing food and convenience in the QSR/Fast Casual marketplace. As Co-founder of Pacific Catch Restaurants, Aaron served as president for 10 years and currently serves on the board of directors. Most recently Aaron co-founded The Culinary Edge Ventures with the mission to create, incubate, operate and grow restaurant brands.
MODERATOR
Bradley Voreis | VP of Strategic Marketing | Scorpion
Brad Voreis is Vice President of Strategic Marketing at Scorpion, where he focuses on maximizing clients’ overall web presence by helping them achieve their digital marketing goals. His unique background provides the insights needed to create and implement custom digital marketing solutions and tailored advertising campaigns for a diverse set of franchise systems. Prior to joining Scorpion, he served as the Vice President of Operations for Glass Doctor, a NeighborlyTM company (formerly The Dwyer Group) where he oversaw their North American operations as well as their digital initiatives. Prior to joining Neighborly, Brad was a Glass Doctor Franchisee in the Dallas-Fort Worth Metroplex where he achieved consistent double-digit annual sales growth.
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