March 11-13, 2025 | Myrtle Beach, SC — Price increases by $150 after February 7. Register Now

BREAKOUT SESSION / FRIDAY / APRIL 1, 2022 / 10:30 AM

What if the (Menu) Price Is Wrong?

Food costs aren’t getting any cheaper, but does that mean you can pass it on to your customer? And who decides the price: Marketing or Finance? Also, when is it time to raise prices?

Our experts answer all of these and more!

PANELISTS

Diane Matheson | VP of Marketing | Wings and Rings

Diane Matheson’s experience has taught her the importance of a relevant and differentiated brand. As Vice President of Marketing, Diane leads the brand management and marketing team, brining extensive background in brand, consumer and design strategy. Prior to Wings and Rings, Diane served as Brand Director at LPK, a global brand design agency, where she led the restage of some of the world’s most recognizable brands, including Pantene, Oil of Olay and Herbal Essences. Diane holds dual degrees in Marketing and Commercial Arts. She joined Wings and Rings in July of 2014.

Tony Reaman | CFO | Luna Grill

Speaker bio coming soon!

Chris Sasser | VP of Finance & Analytics | Tropical Smoothie Cafe

Speaker bio coming soon!

MODERATOR

Ted Babcock | VP, Menu & Pricing Analytics | Personica

Ted Babcock’s 40+ years of professional experience within the restaurant industry encompasses a variety of roles as a Consultant, Executive, and Operator. He has coupled a lifelong passion for food and service with a keen understanding of management, finance, marketing, and statistics to enhance execution and profitability in multiple foodservice business formats. Ted currently leads the Menu & Pricing Analytics practice for Personica, developing strategic insights and tactical recommendations that improve menu, marketing, and financial performance for clients including Chipotle, Tropical Smoothie Café, Ruth’s Chris, and many other brands. Before joining Personica, Ted worked with Czar Metrics, leading similar menu and pricing analytics engagements prior to Czar’s acquisition by Personica, (formerly known as Fishbowl).

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