Doing Well By Doing Good

Jeff Sinelli, founder and CEO of Which Wich Superior Sandwiches, a 500-location sandwich chain best known for its customizable sandwiches, creative ordering system, and personalized sandwich bag, will discuss his take on entrepreneurship and taking risks. He will describe his transformative personal and professional journey, through highs and lows, providing actionable items to begin utilizing in your businesses immediately. Learn why Jeff believes in the power of doing well by doing good and how he ultimately arrived at creating Project PB&J, a charity that donates two PB&J sandwiches for each sold in-store.


Jeff Sinelli | CEO & Founder | Which Wich

Jeff Sinelli grew up in Detroit, and after achieving a BA at a Michigan State and an MBA from City University, Sinelli headed west to exercise his entrepreneurial spirit in Dallas. In the mid ‘90s he developed several independent restaurants and nightclubs before focusing on building multiunit concepts. In 1998, Sinelli created Genghis Grill, a Mongolian Barbecue restaurant, which he grew to 11 units in five states. It was awarded the prestigious Hot Concept! Award by Nations Restaurant News in 2002. Sinelli sold the concept in 2003, and set to work on filling what he felt was a void in the sandwich arena. Sinelli created Which Wich in 2003, prompting QSR Magazine to refer to him as a “branding phenom” upon its launch. By 2013, Which Wich has expanded throughout the United States, and has opened locations in Mexico, Panama, Qatar, and Dubai, with over 100 more locations in development. In October 2013, Which Wich launched Project PB&J, a charitable endeavor that donates PB&J sandwiches to people in need. The goal of the project is to “spread the love,” one PB&J at a time.

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