The trend of ditching chemicals and preservatives isn’t going away, but that doesn’t mean it’s easy to remove them from the menu. It can be expensive, time consuming and may even leave a few loyal customers angry about losing their favorite menu items.
Experts on this panel will share how and why they cleaned up their menus without isolating customers or losing too much money.
Peter Fagerholm has over 25 years of experience in the food business. He has held leading positions in sales, marketing and strategy within the Snellman group in Finland. He has an in-depth knowledge of consumer behaviour, and extensive skills in strategic leadership, communication and branding. He strongly believes in clean label and has a strong vision that trust in food business can only be built through transparency. He is the CEO at Friends & Brgrs, a burger chain founded in 2014 and with six restaurant in three countries. Friends & Brgrs is defining their segment as Fresh Casual.
Andrew A. Wiederhorn has served as the Chairman of the board of directors and President and Chief Executive Officer of FAT Brands Inc. since its formation. Andy has served as the Chairman of the board of directors and Chief Executive Officer of Fatburger North America, Inc. since 2006 and Buffalo’s Franchise Concepts, Inc. since 2011. He also served as the Chairman of the board of directors and Chief Executive Officer of Fog Cutter Capital Group Inc. since its formation in 1997. Andy previously founded and served as the Chairman of the board of directors and Chief Executive Officer of Wilshire Financial Services Group Inc. and Wilshire Credit Corporation.