BREAKOUT SESSION / TUESDAY / APRIL 10, 2018 / 4:00 PM
The Future of Marketing: What Eggs Should I Put in Which Baskets?
The technology boom has led to countless ways to get a brand’s message in front of people. But what’s the best mix, and is there still a place for classic mediums, such as print, radio and TV ads?
Our experts will discuss how to get the most out of present-day marketing efforts and what to expect when planning for the 2020s.
PANELISTS
Anna Duffy | Director of Marketing Implementation & Digital Strategy | Taziki’s Mediterranean Café
Anna Duffy is the Director of Marketing Implementation and Digital Strategy for Taziki’s Mediterranean Café – she has spent her whole career at Taziki’s and has seen it grow from 15 to 82 stores. In her time at Taziki’s, Anna has lead multiple initiatives including: preparing store marketing strategies for new and struggling stores, designing the training structure for field marketers, and the implementation of new marketing technologies. Anna oversees Taziki’s digital presence and consults new franchise partners on marketing best practices. Anna studied Marketing at Samford University where she met her husband. The couple currently resides in Dallas, TX.
Scott Iversen | VP of Marketing | Toppers Pizza
Scott Iversen has actively been involved with the franchise industry for nearly 20 years. Scott learned how a franchise corporation runs and operates when he first began as a pizza delivery driver in the fall of 1992 at the University of Wisconsin, Platteville. His passion for the pizza industry grew, and not long after, Scott was promoted to General Manager where he began marketing the local franchise within the community, ultimately building brand awareness throughout the area. Prior to joining Toppers Pizza in 2003, Scott also spent time in Chicago as the Director of Marketing for Bravo Restaurants, which included Ed Debevic’s, Gino’s East, and Edwardo’s Natural Pizza.
Laura Sporrer | Director of Franchise Development | HuHot Mongolian Grill
Laura Sporrer is Director of Franchise Development at HuHot Mongolian Grill. Laura’s career in franchise development started 10 years ago at Quiznos corporate, where she paved the path for their first ever online disclosure of the FDD. Her work includes franchise marketing, campus and airport development, FDD management, as well as market development and planning. In her current role she is responsible for all aspects of franchise recruitment (with a limited budget). Her efforts resulted in HuHot’s largest number of leads in 2015 and several new signings.
MODERATOR
Karen Wenning | Business Development Manager, S4 MRC | Suttle-Straus
Karen M. Wenning has 24 years of marketing and communications experience. After graduating from the University of Wisconsin she spent 12 years at an advertising agency crafting prose for luxury brands. There, she developed a passion for working with graphic designers and marketing professionals, creating brand-right marketing across their networks. After being an agency client of Suttle-Straus, Karen joined the team in 2008 serving in both marketing and business development roles. She currently helps companies improve efficiency in their marketing supply chain by adopting technology solutions like the S4 Marketing Resource Center.
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