BREAKOUT SESSION / TUESDAY / APRIL 10, 2018 / 2:30 PM
I’ll Take Digital To Go
Your customers live and work digitally on computers, tablets and smartphones, and they expect you to live there, too. Constantly on-the-go, today’s consumers are demanding seamless and advanced ordering options when it comes to their daily meals.
This session will explore what it takes to win over customers via digital platforms, including mobile apps, digital menu boards and online ordering, as well as how a multi-channel approach is key to winning over lifelong fans.
PANELISTS
Jodie Conrad | VP of Marketing | Fazoli’s
Jodie Conrad, Vice President of Marketing – formerly serving as Fazoli’s Senior Brand Director, was promoted to her new position as Vice President of Marketing in September 2017. In Jodie’s new role, she will be responsible for all marketing functions and product development for the brand. Prior to joining Fazoli’s, Jodie previously served as Director of Brand Marketing for The Wendy’s Company, Director of New Product Testing for Donatos Pizza and Customer Marketing Manager for The Coca-Cola Company.
Jacqueline O’Reilly | Sr. Director of Marketing | La Madeleine
Jacqueline has a contagious passion to grow the la Madeleine brand. Her passion carries through to her team and marketing partners through teamwork and creativity. Prior to joining la Madeleine, she ran account teams at TracyLocke for Pizza Hut, Hewlett-Packard and Sonic Drive-In. Her love for the intense restaurant business formed during years on Pizza Hut where her team owned below the line brand, calendar, promotion and test work. In her free time, you can find Jacqueline creating memories with her fun-loving husband, 5 and 2-year old daughters. Ask Jacqueline how Texas Longhorns + Wienermobiles + Croissants fit together.
Warren Solochek | President of Foodservice Practice | The NPD Group, Inc.
Warren Solochek has worked in the food industry for over 35 years, both in retail as well as foodservice. Warren joined NPD’s Foodservice group in 2003. His responsibilities include overseeing relationships with all existing Foodservice clients, both operators and manufacturers, as well as helping to secure new users of NPD’s Foodservice products and services. His role at NPD gives him a great deal of insight into today’s Foodservice industry issues and trends, and helps him anticipate the issues the industry will face in the future. He is a frequent speaker at key industry events, including GCIA, MUFSO, FED, IFMA, NRA and the VIBE Beverage Conferences.
Larry D. Kruguer | President of International | Wingstop
Larry D. Kruguer joined the company as President of International on June 11, 2015. Prior to joining Wingstop, Larry was at Wendy’s International, where he served as Vice President, International Joint Ventures and Key Markets from October 2014 to June 2015, Vice President, International Business Development and Finance from January 2010 to October 2014 and Vice President, International Marketing from October 2007 to January 2010. Prior to that, he was the President and Managing Partner of Prontowash USA, a global car wash services company, from January 2002 to October 2007. From October 1998 to August 2001, he served as Vice President, Marketing and Strategic Alliances for SportsLine.com, a CBS Sports affiliate. Larry has also held management positions with Alamo-Autonation and American Express. He received an MBA in Business Management from University of Miami School of Business Administration in 1992.
MODERATOR
Allyson Klineman | Director of Agency Services | LevelUp
Allyson Klineman is Director of Agency Services for LevelUp, a leading mobile engagement platform. LevelUp is the growth engine for restaurants, capturing and engaging new and existing customers with industry-leading digital ordering, payment, and loyalty experiences. Allyson has been with LevelUp for four years and previously ran Account Management. Today, she focuses on helping LevelUp’s existing clients evolve their engagement programs by leveraging new features, tools, and unique partnerships.
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