BREAKOUT SESSION / TUESDAY / MARCH 12, 2019 / 1:15 PM
Behind the Digital Scenes: Learn How to Enhance the Customer Experience Via Mobile Technologies
Find out how restaurant brands globally are using digital engagement to increase customer loyalty and drive digital and drive customers to purchase. This session will reveal some success stories from a variety of brands that focused on the power of AI and personalization to drive emotional engagement at scale.
Will Hanrahan | Digital Brand Manager | Fazoli’s
Will Hanrahan is the Digital Marketing Manager at Fazoli’s. He oversees growth of the Fazoli’s Rewards Program since launching the App in 2017. He leads the digital strategy for America’s largest Italian elevated QSR chain focusing on CRM, social and digital advertising.
Desereé Lopez | Sr. Digital Marketing Manager | la Madeleine
Desereé Lopez spent the majority of her 13 year Digital career in Advertising agencies, yet food was never far from her mind. Desereé brought her loyalty and Digital ecosystem to Main Event Entertainment, a rapidly growing Foodertainment concept based in Dallas. Leading the Digital Marketing charge there, she worked to build a multi-currency reward program and pioneered online ordering and reservations for the brand. Currently at la Madeleine, she is a part of a results-oriented team working towards revamping the Digital Tech stack for la Madeleine and it’s sister brands. She also leads the Digital efforts through all touch points and their loyalty App.
Leslie Walters | Director of Marketing & Design | My Favorite Muffin
As Director of Marketing & Design for My Favorite Muffin & Big Apple Bagels (BAB Systems Inc.), Leslie Walters utilizes her passion for brand, consumer and retail design strategies to lead her team to create the ultimate retail experience. Leslie uses her expertise in design and merchandising, dovetailed with social, local and traditional media to create successful marketing strategies for the My Favorite Muffin and Big Apple Bagels franchise organization. Prior to BAB Systems Inc., Leslie was a Senior Retail Designer with Hallmark Marketing, a division of Hallmark Cards, working with national & regional retailers to create their retail experience.
Daniel Forest | Managing Partner | Datavalet Technologies
Daniel Forest is a Managing Partner of Datavalet Technologies, a leading managed Wi-Fi solutions provider. Datavalet is a trusted partner to medium and large enterprise customers in North America, tailoring solutions to the business needs of leading brands and allowing them to grow revenues, better control costs, improve operation productivity and drive customer engagement. Daniel is passionate about enabling customers to surpass their own objectives and in proving to Datavalet team members that they can do the same. Prior to Datavalet, Daniel had been investing in and financing technology and technology-enabled service businesses with Alpine Growth Partners and BMO Capital Partners.