March 11-13 | Louisville, KY  —  Early Bird registration ends December 21. Sign up today!


How to Please the ‘We Want It Now’ Culture

Whether dining at a full-service restaurant, picking up an order at a QSR or grabbing a late lunch at a fast casual hot spot, customers demand immediacy when it comes to speed of service. That means they expect staff to greet them, take their orders and deliver their food ASAP, but that can be nearly impossible when staff communication breaks down.

This session will show attendees how to overcome those staff and service issues by using smarter management and organizational techniques and will also dive into how technology can fix some of the issues.


Ray Wiley | CEO | Hot Head Burritos & Rapid Fired Pizza

Ray Wiley grew up on the West Coast and cut his teeth in the restaurant business during the early years of Pizza Hut. Food was in his blood and he became store manager for concepts such as Pepperoni Express, Domino’s, and Skyline Chili. Supervision of 10 Skyline stores in Columbus Ohio brought him to Dayton in 1989. Ray purchased his first Subway that year and was named Regional Franchisee of the year in 2002, owning as many as 15 stores before he developed the Hot Head Burritos brand in 2007. In September of 2015 the first store of his next creation – Rapid Fired Pizza opened, which now has 6 stores.

Larry D. Kruguer | President of International | Wingstop

Larry D. Kruguer joined the company as President of International on June 11, 2015. Prior to joining Wingstop, Larry was at Wendy’s International, where he served as Vice President, International Joint Ventures and Key Markets from October 2014 to June 2015, Vice President, International Business Development and Finance from January 2010 to October 2014 and Vice President, International Marketing from October 2007 to January 2010. Prior to that, he was the President and Managing Partner of Prontowash USA, a global car wash services company, from January 2002 to October 2007. From October 1998 to August 2001, he served as Vice President, Marketing and Strategic Alliances for, a CBS Sports affiliate. Larry has also held management positions with Alamo-Autonation and American Express. He received an MBA in Business Management from University of Miami School of Business Administration in 1992.


Daniel Brookes | Visual Retail Segment Marketing Manager | Intel Corporation

Speaker bio coming soon!

session sponsor