BREAKOUT SESSION / TUESDAY / MARCH 12, 2019 / 1:15 PM
Taking Big Data to the Next Level: How to Collect and Organize Across Multiple Locations
We’ve all heard the selling points of big data. It helps restaurants leverage customer data to offer targeted ads and campaigns and can also aid in better operational decisions. The key word, however, is “understanding.”
This session will break down big data and teach you how to make it work for you.
Liz Bazner | Digital Manager | A&W Restaurants
Liz Bazner is a self-proclaimed foodie who currently serves as Digital Manager for A&W Restaurants, the nation’s oldest franchised restaurant chain. Liz leads the development of digital & social campaigns to increase brand awareness & drive measurable traffic to A&W locations across the country, as well as overseeing the consumer-facing website & email marketing program. After graduating from Vanderbilt University with a degree in political science & public policy, Liz worked for a variety of public officials doing PR & campaign management work before joining the A&W team.
Larry D. Kruguer | President of International | Wingstop
Larry D. Kruguer joined the company as President of International on June 11, 2015. Prior to joining Wingstop, Larry was at Wendy’s International, where he served as Vice President, International Joint Ventures and Key Markets from October 2014 to June 2015, Vice President, International Business Development and Finance from January 2010 to October 2014 and Vice President, International Marketing from October 2007 to January 2010. Prior to that, he was the President and Managing Partner of Prontowash USA, a global car wash services company, from January 2002 to October 2007. From October 1998 to August 2001, he served as Vice President, Marketing and Strategic Alliances for SportsLine.com, a CBS Sports affiliate. Larry has also held management positions with Alamo-Autonation and American Express. He received an MBA in Business Management from University of Miami School of Business Administration in 1992.
Daniel Brookes | Visual Retail Segment Marketing Manager | Intel Corporation
Speaker bio coming soon!