March 11-13, 2025 | Myrtle Beach, SC — Price increases by $150 after February 7. Register Now

Breakout Session / Wednesday / March 12, 2025 / 1:30 PM

Maximizing Catering Revenue and Expanding Your Reach

Catering can be a lucrative and rewarding extension of your restaurant business, offering opportunities to reach new customers, showcase your culinary expertise and increase revenue.

This session will cover effective strategies for maximizing your catering business and expanding your reach, focusing on:

  • Catering management software.
  • Online ordering platforms.
  • Payment processing and invoicing.
  • Mobile catering apps.
  • Customer relationship management software.
  • Social media marketing for catering.

PANELISTS

Robby Berg | Franchise Director of Operations | Genghis Grill
Robby got his start in franchising with Craveworthy Brands’ stir-fry concept, Genghis Grill, where he worked his way up to Director of Operations. A former grocery store manager, Robby’s love of cooking and food service arose from conversations with customers about healthful recipes that he then learned to cook at home. While he would eventually oversee five restaurants across three different brands, Robby is still most frequently seen greeting guests at his beloved Genghis Grill in Tempe, Arizona.
Sam Stanovich | SVP Franchise Leadership | Big Chicken
Samuel Stanovich is part of the leadership team of Big Chicken. Prior to joining Big Chicken, Samuel worked with Firehouse Subs brand as an Area Representative and Franchisee. Samuel’s past experiences include: Director Partner Product Development & Industry Relations, National Restaurant Association, President & CEO of the Heritage Corridor Convention and Visitors Bureau, in addition, he is a 12-year veteran of Marriott International. In 2020 Samuel co-authored the top catering book “Catering Domination” and is co-host of the Takeout, Delivery and Catering podcast. Samuel is an alum Johnson and Wales University and adjunct faculty at the College of DuPage.