Grinding Your Franchise into Omnichannel Overdrive


Are you ready to embrace the digital mechanics needed to take your customer experience to the next level? In this session, experts tear down the walls between online and in-store, showing you how to force-fit a seamless omnichannel ecosystem that works. We'll dissect the guts of mobile ordering, reveal the secrets of loyalty programs that actually hook customers, and expose how to wrestle AI into submission for crystal-clear customer intent.

Crucially, franchise marketing executives will learn concrete strategies for executing omnichannel campaigns and tracking their real-time impact directly at the store level, ensuring local relevance and accountability. This session will also demonstrate how to empower franchisees with the right tools and training needed to operate within this integrated digital environment successfully.

Attendees will learn to:

  • Engineer a robust, interconnected digital ecosystem that eliminates friction points for customers.
  • Extract actionable customer insights from AI to fuel personalized experiences and drive repeat business.
  • Master the intricate dance of third-party delivery and in-house operations to maximize efficiency and profitability.
Panelists
Chris Demery
Chief Technology Officer
Blaze Pizza
Chris Demery joined Blaze Pizza as Chief Technology Officer in 2021, focusing on enhancing the company’s digital capabilities and aligning all customer channels with a cohesive brand-relevant experience. Since joining the executive team, Demery has been instrumental in the rollout of Blaze Pizza’s new mobile app and improving its operations to make the customer ordering experience seamless and visually appealing. Demery has been in the foodservice industry for over 20 years, working in leadership roles at nationally recognized food brands, including PF Chang’s Bistro, CKE, Bloomin’ Brands and Domino’s Pizza. With a proven track record that speaks for itself, he has improved organizational effectiveness and efficiency while building high-performance teams to complete, troubleshoot, and implement key technology projects.
Jay Jhun
Senior Director, Loyalty and Digital
Church's Texas Chicken
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