Marketing 2.0: How to Reach Gen Z
Millennials taught us that customers wanted personalized experiences, but Gen Z is taking that to a whole new level. In fact, 58% will pay more for products targeted to their personalities, but only if you can get them to order, which might be a problem, considering that they are the generation least interested in dining and ordering out.
According to NPD Group, people between the ages of 18 and 24 ordered from restaurants 218 times on average between February 2021 and February 2022. When Gen Xers were that age, in 2002, they patronized restaurants 284 times apiece in a year. And when Millennials were that age they went to or ordered from restaurants 244 times in the course of a year.
This session will dive into what your brand can do to entice this younger cohort, such as leaning into more personalized messaging and delivering real-time, convenient experiences.