March 11-13, 2025 | Myrtle Beach, SC — Registration is open until March 7. Register Now
Breakout Session / Wednesday / March 12, 2025 / 2:45 PM
Cultivating Lifetime Customer Loyalty with Data-Driven Strategies & Measurement
The holy grail of marketing today is real-time, creating personalized connections with customers by meeting and responding to their needs. This session will explore how data-driven strategies and enhanced measurement can transform casual diners into loyal patrons and brand advocates.
By analyzing customer preferences, purchasing patterns and feedback, operators can take marketing and dining experiences to the next level.
Learn how to:
- Enhance customer satisfaction through data-driven insights: Understand customer preferences and pain points to tailor your offerings and deliver better experiences.
- Embrace holistic measurement to remain agile: Lean into closed-loop measurement to understand real-world outcomes, improving efficiency and diner interactions.
- Effectively tap analytics tools and insights to optimize marketing efforts: Create targeted and personalized promotions that drive repeat business and strengthen customer relationships.
PANELISTS
MODERATOR
Jon Canter | Vice President of Franchising | ClusterTruck
Jon Canter is an accomplished leader and the Vice President of Franchising at ClusterTruck, driving the brand’s franchise strategy and building the foundation for a high-performing franchise network. Jon is responsible for developing scalable systems and cultivating a culture of operational excellence, focusing on delivering the exceptional customer experiences that define ClusterTruck. With extensive expertise in customer service, operations, and food technology, Jon has advanced through key roles at ClusterTruck, including Director of Customer Experience and Operations Manager, giving him unique insights into nurturing customer loyalty and brand advocacy. A dedicated advocate of data-driven strategy, Jon utilizes analytics to enhance customer satisfaction, refine marketing approaches, and accelerate growth for ClusterTruck’s expanding footprint.
Christopher Caudill | SVP Marketing and Innovation | Long John Silver's
Christopher Caudill, senior vice president of marketing & innovation at Long John Silver’s, LLC, possesses nearly two decades of experience in brand marketing, including positions with Brown-Forman and Yum! Brands. Now, he is making waves with the Long John Silver’s brand. In his current role, Christopher oversees all aspects of marketing, working with company leadership and agency partners to plan and execute long-term strategies that take customers’ excitement and satisfaction with the brand to new heights. Christopher seeks ways to drive growth and innovation, including new product concepts, limited time promotions, and innovative collaborations with other brands. Looking ahead, Christopher aims to make every meal an adventure for their customers.
Ivy Hanks | Director of Franchise Marketing | Bad Ass Coffee of Hawaii
As Director of Marketing at Bad Ass Coffee of Hawaii, a leading coffee franchise renowned for its premium sourcing of Hawaiian coffees and memorable cafés, Ivy Hanks leads the franchise brand’s marketing strategy, overseeing local store initiatives and the execution of innovative promotions. Previously, Ivy played a pivotal role at Tropical Smoothie Cafe, where she successfully launched limited-time offerings, developed strategic brand marketing plans, and orchestrated impactful grand openings. With a solid foundation in event planning, Ivy excels at creating meaningful community connections and driving customer loyalty, helping franchisees differentiate themselves in the competitive coffee market.
Shelby Kier | Director of Digital Marketing | BRIX Holdings
Shelby Kier is a seasoned Director of Digital Marketing with a proven ability to craft digital strategies that not only drive growth but also build lasting customer loyalty. With a strong background in data-driven insights, she specializes in creating targeted campaigns that engage audiences and foster long-term relationships. Shelby is skilled in SEO, content strategy, social media management, and paid advertising, using these tools to enhance brand presence while driving measurable results. Throughout her career, Shelby has successfully worked across multiple industries, showcasing her adaptability and a deep commitment to evolving digital trends. She is especially passionate about leveraging innovative approaches to boost customer retention and loyalty, focusing on strategies that resonate with audiences and keep them coming back.
Alicia DiStefano | VP, Practice Lead, QSR & Dining | InMarket
Alicia DiStefano is InMarket’s Vice President, Practice Leader of QSR and Dining, bringing nearly 20 years of experience across real-time marketing and measurement, data as a service (DaaS), programmatic, and self-service media. Since joining InMarket in 2022, Alicia has helped leading restaurant brands power and measure digital marketing campaigns, empowering advertisers to maximize campaign impact. Prior to joining InMarket, Alicia held numerous leadership roles in the adtech space including Mobilewalla’s VP of Sales at Mobilewalla and GroundTruth’s VP, Head of Industry for Retail & Restaurants. Throughout her career, Alicia has shared conference stages with brands like Panera, Subway, KFC, McDonald’s, DoorDash, and more. Alicia is based in Atlanta, GA.
