March 11-13, 2025 | Myrtle Beach, SC — Price increases by $150 after November 1. Register Now
Breakout Session / Wednesday / March 12, 2025 / 10:30 AM
Leveraging Data to Cultivate Lifetime Customer Loyalty and Brand Advocacy
Retaining customers is even more crucial than acquiring new ones, which is why this session will explore how data-driven strategies can transform casual diners into loyal patrons and brand advocates.
By analyzing customer preferences, purchasing patterns and feedback, operators may create personalized dining experiences that resonate with individual tastes. Learn how to:
- Identify and nurture high-value customers: Discover the characteristics of your most loyal patrons and tailor your offerings to meet their needs.
- Leverage customer data to optimize marketing efforts: Create targeted promotions and personalized recommendations that drive repeat business.
- Enhance customer satisfaction through data-driven insights: Understand customer preferences and pain points to deliver exceptional service.
PANELIST
Margaret Carrera | Chief Development Officer | The Halal Guys
Margaret Carrera has been the Chief Development Officer of The Halal Guys since 2017, and previously served as Research and Development Director from 2014. In her role, Margaret oversees all business development and growth efforts for The Halal Guys, leading the charge of expansion efforts for over 100 stores in the U.S. and internationally, with additional in development. Margaret plays a pivotal role in shaping the company’s long-term vision and driving its strategic growth initiatives. She manages a diverse range of critical departments, including Construction, Real Estate, Human Resources, Supply Chain, Training, Operations, and Research and Development, ensuring that every aspect of the company’s expansion is executed with precision and efficiency. Margaret’s leadership is instrumental in navigating the complexities of both domestic and international markets, allowing The Halal Guys to scale its operations while maintaining the highest standards of quality and consistency.
