Jon Canter is an accomplished leader and the Vice President of Franchising at ClusterTruck, driving the brand’s franchise strategy and building the foundation for a high-performing franchise network. Jon is responsible for developing scalable systems and cultivating a culture of operational excellence, focusing on delivering the exceptional customer experiences that define ClusterTruck. With extensive expertise in customer service, operations, and food technology, Jon has advanced through key roles at ClusterTruck, including Director of Customer Experience and Operations Manager, giving him unique insights into nurturing customer loyalty and brand advocacy. A dedicated advocate of data-driven strategy, Jon utilizes analytics to enhance customer satisfaction, refine marketing approaches, and accelerate growth for ClusterTruck’s expanding footprint.

As Director of Marketing at Bad Ass Coffee of Hawaii, a leading coffee franchise renowned for its premium sourcing of Hawaiian coffees and memorable cafés, Ivy Hanks leads the franchise brand’s marketing strategy, overseeing local store initiatives and the execution of innovative promotions. Previously, Ivy played a pivotal role at Tropical Smoothie Cafe, where she successfully launched limited-time offerings, developed strategic brand marketing plans, and orchestrated impactful grand openings. With a solid foundation in event planning, Ivy excels at creating meaningful community connections and driving customer loyalty, helping franchisees differentiate themselves in the competitive coffee market.

Shelby Kier is a seasoned Director of Digital Marketing with a proven ability to craft digital strategies that not only drive growth but also build lasting customer loyalty. With a strong background in data-driven insights, she specializes in creating targeted campaigns that engage audiences and foster long-term relationships. Shelby is skilled in SEO, content strategy, social media management, and paid advertising, using these tools to enhance brand presence while driving measurable results. Throughout her career, Shelby has successfully worked across multiple industries, showcasing her adaptability and a deep commitment to evolving digital trends. She is especially passionate about leveraging innovative approaches to boost customer retention and loyalty, focusing on strategies that resonate with audiences and keep them coming back.

Devin Schneider has served as the Director of Brand Development for Jeremiah’s Italian Ice since 2008, joining the brand at the foundational stages of its expansion. Through his years of growth with the company, Devin has worn a number of different hats, constantly evolving with the Brand and the position as it developed and grew, providing services in various business disciplines as needed, always focused on the effective curation and communication of the brand. In his role, Devin oversees the development, presentation, and implementation of all elements of the Jeremiah’s Brand. This includes the management of all brand touch points, encompassing advertising strategy and execution, visual brand design, public relations management, marketing promotions, social media communications, technology implementation strategies, and general brand communications.