The Raw Feed: Translating Consumer Chaos into Franchise Gold

It’s time to get down and dirty with your customer's deepest desires and silent frustrations. Join a no-holds-barred panel of consumer insight provocateurs and battle-tested restaurant legends to explore how to start translating messy human behavior into golden nuggets of profit for your franchise.

Attendees will learn to:

• Dig into raw consumer data to uncover actionable insights often missed by surface-level analysis.
• Proactively adapt operations and menus to solve critical pain points and capitalize on intense demand for specific experiences (like dietary needs or seamless service).
• Leverage hyper-personalized marketing to build powerful, almost obsessive customer loyalty based on deep understanding.