March 20-22, 2023 | Coral Gables, FL — Early Bird registration ends Dec. 16. Register Now

Breakout Session / Wednesday / March 22, 2023 / 11:15 AM

What’s the Deal with Dynamic Pricing?

Dynamic pricing, the process of regularly adjusting the pricing of menu items to match the current level of demand, may sound like a headache, but just like your restaurant has peak times, so do food items and your pricing should reflect this.

This session features restaurant execs discussing why they’ve adopted dynamic pricing and its pros and cons.


Mike Sebazco | President | Famous Toastery
Heidi Stirkkinen | CEO | Kotipizza Group Oy
Heidi Stirkkinen joined Kotipizza – with more than 300 restaurants, the largest pizza chain in the Nordic countries – in 2017 as COO and was appointed CEO in October 2021. Having previously served in C-level positions in leading Finnish consumer goods companies, she has put her expertise in marketing and strategic leadership into good use, guiding the chain through a period of rapid growth and helping it thrive even during the Covid-19 pandemic. Under Heidi’s leadership, Kotipizza has continued its award-winning work in sustainability and building a strong customer experience, while also introducing a new emphasis in online services and delivery. Most recently, Kotipizza has garnered international attention with its groundbreaking dynamic pricing model which has boosted deliveries and franchisees’ profits. In addition to her position at Kotipizza, Heidi has also chaired the Finnish Franchising Association since January 2022.


Take Your Team to the Summit!

Restaurant/Foodservice Operators who register two attendees may add a third attendee at no additional cost.

Group discount does not apply to Franchise Brokers/Consultants or Vendors.


Loews Coral Gables Hotel

To reserve your room, call 1-800-235-6397 and use the code NMG319 to receive the group rate of $299/night.


Connect with Restaurant Execs

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