Heidi Stirkkinen | CEO | Kotipizza Group Oy
Heidi Stirkkinen joined Kotipizza – with more than 300 restaurants, the largest pizza chain in the Nordic countries – in 2017 as COO and was appointed CEO in October 2021. Having previously served in C-level positions in leading Finnish consumer goods companies, she has put her expertise in marketing and strategic leadership into good use, guiding the chain through a period of rapid growth and helping it thrive even during the Covid-19 pandemic. Under Heidi’s leadership, Kotipizza has continued its award-winning work in sustainability and building a strong customer experience, while also introducing a new emphasis in online services and delivery. Most recently, Kotipizza has garnered international attention with its groundbreaking dynamic pricing model which has boosted deliveries and franchisees’ profits. In addition to her position at Kotipizza, Heidi has also chaired the Finnish Franchising Association since January 2022.